BUSINESS RESEARCH

METHODS
Meaning, Definition, Objectives, Theory & Research

DR. D. JANIS BIBIYANA

SRM – IST (S&H), RAMAPURAM CAMPUS
CHENNAI - 89
INTRODUCTION
 RESEARCH

• Meaning
Research is an Organized and Systematic way of Finding answers to Questions.
Systematic
Organized
Questions
Finding answers
RESEARCH - DEFINITION

• “Systematic investigation to establish facts or collect

information on the subject”, by Collins Concise Dictionary.

• “Research is systematized effort to gain new knowledge”, by

Redman and Mory.
BUSINESS RESEARCH

Meaning
Business research is a process of acquiring detailed information of all the areas of
business and using such information in maximizing the sales and profit of the business.

Purpose of Research
• discovery of new facts
• verification of the old ones
OBJECTIVES OF BUSINESS RESEARCH

• Understanding a business problem

• Identifying the cause and effect relationship
• To innovate new ideas
• To improve the quality
• To gain familiarity with a phenomenon
• To portray accurately the characteristics of a particular individual, situation or a
group
• To determine the frequency with which something occurs
• To test a hypothesis
THEORY AND RESEARCH

• Theory is a generalized concept which provides

an explanation to existing things.
• Research is a way of expanding the existing
knowledge base and creating new knowledge