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    Southwest Airlines

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    Southwest Airlines was founded in 1967 in Dallas, Texas. It commenced operations in 1971 and now has over 800 aircraft and nearly 80,000 employees. The CEO is Bob Jordan and the Chairman is Gary Kelly. Southwest operates out of several bases across the US and focuses on providing low-cost air travel through efficiency. While it has strong brand reputation and employee satisfaction, it faces challenges from fuel price volatility and limited international presence.

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    Southwest Airlines

    Uploaded by

    wonhowenee8
    7 views7 pages
    Southwest Airlines was founded in 1967 in Dallas, Texas. It commenced operations in 1971 and now has over 800 aircraft and nearly 80,000 employees. The CEO is Bob Jordan and the Chairman is Gary Kelly. Southwest operates out of several bases across the US and focuses on providing low-cost air travel through efficiency. While it has strong brand reputation and employee satisfaction, it faces challenges from fuel price volatility and limited international presence.

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    Southwest Airlines was founded in 1967 in Dallas, Texas. It commenced operations in 1971 and now has over 800 aircraft and nearly 80,000 employees. The CEO is Bob Jordan and the Chairman is Gary Kelly. Southwest operates out of several bases across the US and focuses on providing low-cost air travel through efficiency. While it has strong brand reputation and employee satisfaction, it faces challenges from fuel price volatility and limited international presence.

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    7 views7 pages

    Southwest Airlines

    Uploaded by

    wonhowenee8
    Southwest Airlines was founded in 1967 in Dallas, Texas. It commenced operations in 1971 and now has over 800 aircraft and nearly 80,000 employees. The CEO is Bob Jordan and the Chairman is Gary Kelly. Southwest operates out of several bases across the US and focuses on providing low-cost air travel through efficiency. While it has strong brand reputation and employee satisfaction, it faces challenges from fuel price volatility and limited international presence.

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    of 7

    BY :

    NEHA
    RANJITHA
    REYA
    TEJASWINI
    SNEHA
    • FOUNDED
    . : MARCH 9,1967. FOUNDERS: HERB KELLEHER
    • COMMENCED OPERATIONS : & ROLLIN KING.
    JUNE 18,1971.
    • CEO : BOB JORDAN. OPERATING BASES :
    • CHAIRMAN : GARY KELLY. 1. ATLANTA
    • COO: ANDREW WATTERSON 2. BALTIMORE
    • FLEET SIZE : 803 3. CHICAGO- MIDWAY
    • HEADQUARTERS : 4. DENVER
    DALLAS,TEXAS,US. 5. LAS VEGAS
    • TOTAL EMPLOYEES: 79,654 6. LOS ANGELES
    (2023). 7. NASHVILLE
    SEVEN P’S
    SWOT ANALYSIS

    STRENGTHS: WEAKNESSES :

    • LOW OPERATING COSTS • LIMITED INTERNATIONAL PRESENCE


    • STRONG BRAND REPUTATION • DEPENDENCE ON BOEING 737
    • EMPLOYEE MORALE • LIMITED BUSINESS CLASS OFFERING

    OPPORUNITIES: THREATS :

    • INTERNATIONAL EXPANSION • FUEL PRICE VOLATILITY


    • TECHNOLOGY INTEGRATION • COMPETITIVE PRESSURE
    • COLLABORATIONS AND ALLIANCES • ECONOMIC DOWNTURN
    ORGANISATION
    STRUCTURE
    COMPETITORS
    THANK YOU!

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