Brand analysis on

Nike
 About Nike

Formerly Blue ribbon sports,inc.

Founder Bill Bowerman

Phill knight

Founded January 25,1964(59 years from

now)
Area served Worldwide

Headquater Beaverton,oregon,
united states
 About Nike(cont‘d)

The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and
officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of
victory.

Nike is an american multinational corporation.products of Nike.,

• Footwear
• Apparel
• Equipment
• Accessories and service

Their first product was tracking running shoes.

Products of Nike
LOGO

 Nike‘s SWOOSH represent motion and

speed.
 Its not the checkmark as thought by most of
the people
Tagline of Nike

 The phrase was actually inspired by the

final words of a criminal who demanded
the penalty after committing 2 murders
in1976
Marketing
strategy
Brand Ambassador
Nike promotes its product by sponsorship
Agreement with celebrity athletes,professional
teams and college athletic team.
Marketing strategies

• Young shoppers are more

conscious about health and
wellness
• More Competition Is leading
to better products
• People like being comfortable
• Athletic apparel is going
international
Marketing strategies
Advertisement
Revenue
Revenue
Any question?