PRESENTATION ON MARKETING

MANAGEMENT
SUBMITTED BY:
• Sunigdha Verma(20/83597)
• Namya Juneja(20/83804)
• Rashi Rana(20/83672)
• Rashmi Malik(20/83783)
• Nayan Chugh(20/83636)

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SWAD
GHAR SE DOOR BHI GHAR KA SWAD

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 INTRODUCTION
Swad is a unique tiffin delivery service in Delhi NCR. It caters the food prepared by homemakers in their
own kitchen to the customers at affordable prices. The tiffins are picked up by the outsourced delivery
person from the residences’ of the staff and delivered to the customers in the due time. The tiffins are then
picked up while delivering the next meal.

The basic purpose of setting up this venture is to provide home cooked food to outstation people who
otherwise miss the Swad of “Ghar ka Khana”. We believe in empowering women therefore we provide
them the opportunity of working at the comfort of their own homes which also gives them a sense of
financial independence.

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 REASON FOR MAKING THIS PRODUCT
This takes us to the plight of our own classmates who have to pull a lot of strings to get meals which
even then lack quality and taste. A lot of students complain about the unhygienic environment
pertaining to the meal preparation process. This results in ill health of the people consuming such
food.
We as a venture believe that people residing in a new environment for their education, job or any
other reason should not have to compromise on basic needs as well. We believe in easing their lives
just a bit by our set up.

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OUR LOGO

The hat in our logo represents the

responsibility of a woman to
manage her home and Now that
she is working with us she will also
have a sense of self-dependency.
The hand represents the love and
warmth she has when she cooks
food for her family.

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 7 P’S OF SWAD
• PRODUCT- Days/Meals Breakfast Lunch Dinner

Monday Aloo Parantha with Mix Veg., Dal ,Rice and Aloo Paneer, Rice and Roti
Curd Roti

Tuesday Poha Rajma, Rice and Roti Kadai Paneer, Rice and Roti

Wednesday Omelette/Sandwich Baingan ka Bartha, Rice Matar Paneer, Anda Curry, Rice and Roti
and Roti

Thursday Uttapam Aloo Gobi, Curd, Rice and Biryani with Raita
Roti

Friday Kulche Chole Kofte, Rice and Roti Curry, Rice and Roti

Saturday Pav Bhaji Black Chana, Pulao and Khichdi and curd
Roti

Sunday Idli Sambhar Chole Bhature Shahi Paneer, Chicken, Rice and Roti
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• PRICE-

COST-
Salary –
Delivery charges - Rs 10 per km Delivery Rs 12,000 + Raw
Total
( market price) Overtime Cost-
charges – Material-
Incentive 59.4(On a
Rs 10 per (Per Rs 25 per
• Delivery within 3 kms from km month)/30*3 meal
higher
end)
our nearest home of staff will 0*3
not be charged from the
customer.
Salary - Rs 12,000 + Overtime
Incentive (Per month)/30*30*3
Ingredients of food - Rs 25 per
meal (Approx)
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SWAD’S PRICE

ONE TIME ORDER-

Rs 115+Delivery Charges

MONTHLY PACKAGE-
RS 5000/-(Additional discounts for regular
customers)

ANNUAL PACKAGE-
Rs 45000/-

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 • PROCESS
ORDER PLACEMENT-
If a customer wishes to place an order with SWAD, they can do so by dropping a text on our
whatsapp number which is followed by an automated message displaying our menu. The wooden
cutlery is provided if the customer asks for the same.

CONFIRMATION OF ORDER-
After getting an order, we check for nearby residence of our staff. Then the order is confirmed
by them and the customer is informed through a text.

ORDER HANDLING AND PROCESSING-

The staff prepares the tiffin as soon as the order has been confirmed by them. The food is then
packed by the staff in a stainless steel tiffin.

CHANNEL-
Swad has a tie-up with a delivery service company named ‘XYZ’ which delivers the
particular product by the use of electric vehicles. If we have multiple orders from the same
place then all the orders are delivered at one time( for the purpose of cost cutting).
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• PROMOTION

Swad is opting for these methods of promotion:

Referral Marketing

 Referral Marketing- It is a method of spontaneously

promoting a businesses products and services to new Product Sampling
customers by word of mouth. This can happen through
a variety of channels such as email, mobile, and social
media. SWAD is planning to create brand awareness Freebies
through referral marketing. When our existing
customers recommend our services to their
acquaintances,they will be rewarded with some exciting Tie-up with pg Owners
gifts.

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 Product Sampling-Sampling is a direct marketing technique in which small product
samples or demonstrations are sent to future customers, in order for them to try it and
acquire it later.Swad plans to provide the first meal for free to a new customer.This helps
in creating a large customer base and brand loyalty.

 Freebies-The freebie marketing strategy is to offer a free gift with purchase to raise
awareness among consumers and increase as much as possible sales Whenever our Swad
family member enrolls for a six month subscription plan,we provide them one month
additional subscription for free.

 Tie- Up with Pg Owners-Tying up with PG owners can help tap potential customer base.
We can deliver multiple orders to the same PG. Putting up Posters in the PGs will create
awareness about our brand and would be informative and reflective of the services offered
by us.

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• PHYSICAL EVIDENCE

It is important that physical evidence is

appealing to customers.It should also reflect how
business wants to be seen by its customers hence
Tiffin is our primary physical evidence. It gives
warmth and comfort to the home.

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• PEOPLE

The people engaged in our organization are Homemakers,

Delivery personnel, technical team and top management. Homemakers
Homemakers are the backbone of our business setup. Meals
cooked by them are the face of Swad.
Delivery Personnel
Delivery Personnel bridge the gap between homemakers and
customers.
Our technical team plays the role of accepting the orders and Technical Team
communicating it further to the homemakers.They also improve
the customer satisfaction by dealing with their queries.
Top management

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 SWOT ANALYSIS OF SWAD

STRENGTH WEAKNESS OPPORTUNITIES THREAT

• Low operational • Limited access to • Operational cost • Competition
cost education is low • Canteen facility
• Customer • Funds for the • Wide range provided by
satisfaction association publicity corporate firms
• Low attrition rate • No social security and Hostels
• Team spirit & to members
team management

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 SR. NO. NAME OF OUR COMPETITOR PRICE

1. Tummyfull Tiffin INR 80

2. Healthylicious Kitchen INR 60

OUR 3. Kitchenoid Tiffin Service INR 80

COMPETITORS
4. Motherhouse World Tiffin Service INR 100

5. Tiffinwala INR 250

6. Krafty Kitchen INR 150

7. Moms Cookhouse by Bharti INR 110

8. Corporate Dhaba INR 135

9. Shubh Rasoi By Raashika INR 140

10. Krishna Tiffin Service INR 129

11. Home Bytes INR 140

12. Delhi Tiffin INR 100

13. Radhika Tiffin Service INR 90

14. Tiffin Box INR 120

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Here is a comparison
between prices of different
companies-

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 ANALYSIS
The customers are the basic requirement without whom the business will fall apart. Therefore we
should target customer criteria, like young students living in pg, young professionals living away from
home, working couples, etc.
The advertisement should be done accordingly, like social media for young customers, tiffin service
pamphlets for the customer base who prefer newspapers over social media, etc.
Once the question of how to start a tiffin service business has been answered, the next question arises
how to attract customers and gain popularity. We can easily gain customers by branching the business
into subunits and increasing the service provided to the customers.

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RESPONSES OF OUR SURVEY

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 LIMITATIONS
1. Limited Scope of Research : The project report of Swad is based upon the online survey conducted by
us which could be a shortcoming of this research as most of the responses are received from our mutual
friends who are students. Due to which the scope of our research remains limited as it could not reach
masses. We could only get the opinion of a few people which could be biased as we couldn’t get the opinion
of different age groups.

2. Sample size : Our research is not widespread. A small sample size may make it difficult to determine if a
particular outcome is a true finding. Another major limitation of small studies is that they can produce false-
positive results, or they over-estimate the magnitude of an association.

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3. Biased student opinion : Based upon the online survey conducted it could be seen that most of the
responses are received from the student section. This could be a problem as we only have the opinion of
only one section of our customers which may differ from the other section. The choices of the employed
people may or may not be similar to those of the students which may become a limitation for the
business if they could not cater the demand of all the potential customers. A startup like swad could not
afford to lose its potential customers due to lack of research.

4. Time constraint : Everything changes with time and nothing in today’s world remains the same
therefore conducting this survey is not enough to survive in the market. It should be made sure that such
market surveys are conducted from time to time to keep an eye on the changes taking place in the market
to compete in the dynamic environment.

5. Obsolete mode of promotion : According to the survey most of the people nowadays prefer modern
means of advertising through social media sites such as instagram, facebook etc. Another preferred mode
is through a trusted friend who gave good reviews about a product they have tried and very few have
opted for posters.

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 SCOPE FOR FUTURE RESEARCH

In the future, the sample size can be widened as compared to previous research conducted. This will help to
provide a more fair outlook. As the business will boom, customers will be attracted from other places as well
which will lead to increase in sample size. We have conducted our research in regards to specific locations of
Delhi NCR.
In the future, other areas can also be targeted to provide a more inclusive database. This will assist in
providing an insight in the minds of our potential customers. Conducting research based purely on forms will
not be sufficient in the long run. Keeping in mind the long term potential and growth of the venture, we will
have to expand our research by employing various other methods such as direct interaction, feedback and
interviews. This is essential to make data driven business decisions.

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THANK YOU

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