PLANOGRAM & DISPLAY

August 12, 2023

Christian Alan Gallano

Trade Marketing Manager
PLANOGRAM & DISPLAY

Presentation Outline:

- Store Layout (HUB)

- Store Layout (SPOKES)
- 1KG Gamefowl Pouches (Regular)
- 1KG Gamefowl Pouches (Promo Display)
- 1KG Hogs Pouches (Regular)
- Petfood and Petcare
- Retail Bins
- Veterinary & Supplements Shelf
STORE LAYOUT (HUB)

• Our HUB needs to showcase our complete line of

products we can offer. From feeds, petfood,
veterinary, seeds, and chemicals.
• Systematically arranged, for convenience of our
staffs and customers.
• Chemicals were hidden in plain sight and away
from our retail bins, to limit contamination .
• To maximize our floor space we can put-up closed
bag, especially on the brands we want to highlight
at our store upfront.
STORE LAYOUT (SPOKES)

• Our SPOKE will focus on the fast moving

products in the area. Either it will be a animal
solutions or a crop solutions.
• Systematically arranged, for convenience of our
staffs and customers.
• It is our priority to use our retail bins for our retail
petfood, as our petparent customers are more
meticulous on the quality in terms of smell,
appearance, etc.
• As for the seeds, we will utilize the seed racks that
will be provided by our different suppliers and
will be placed near the cashier area.
 GAMEFOWL 1KG POUCHES

• Regular display will showcase our

availability of gamefowl feeds
across the different life stages of a
gamefowl.

• Systematically arranged from top-

to-bottom, chick that will be paired
with our breeder feeds, up to the
bottom stack wherein we will place
our conditioning feeds.
 GAMEFOWL 1KG POUCHES

• Promo display will showcase our

brand in focus, wherein we can
generate funds thru display
advertisement from our supplier.

• Block display, meaning our shelves

will be filled only by the renter
brand. Stacked top-bottom, from
left-right, all items were arranged
accordingly.
HOGS 1KG POUCHES

• Regular display will be arranged

according to branding/market leader.

• Systematically arranged from top-

to-bottom, brand in focus,
highlight/challenger brand,
challenger brand, known/market
leader.
 HOGS 1KG POUCHES

• Promo display will be used if we

need to highlight specific hog
(booster).

• The shelf will be brand specific, it

will be filled only by the
brand/product in focus.
 PETFOOD & PETCARE

• Petfood, petcare, and accessories should be

arranged based on the size or packaging for
longevity of our shelves.
• Bottom shelf will be used for the higher
packaging, middle shelf for the 1kg
packaging, top and top most are for the
wetfood/can items and/or small packaging,
dental sticks and treats.
RETAIL BINS

• Feeds placed in retail bins should be arranged

accordingly:

• Livestock: left-to-right and must be grouped

per gamefowl or hog, (e.g., IC1, IC2, IC3;
Hog Starter, Hog Grower, Hog Finisher).

• Petfood: lined-up between ‘puppy’ or ‘adult.

VETERINARY & SUPPLEMENTS

• Veterinary supplies should be arranged from top-

to-bottom:
• Injectable Vials
• Capsules per box
• Powders per box
• Powders per box
• Canisters and in gallons

• Grouped per category: Vitamins, antibiotics,

parasiticides, and disinfectants.
END