Made by :

Abdel Rahman Mango

Taima Afghani
Ruba Attari
Background and Problem statement

 Background : there is a lot of lack of attention to physical health, which is

one of the most important things that we must maintain.Which can help
everyone to live a healthy life, whether eating or exercising continuously.
Problem statement

 Problem statement; their implementation of these types is difficult for

them and because of the lack of information they have, they need a source
that provides them with the right information and guidance.
Proposed idea:

 Gather all the information about nutrition, sport clubs, and healthy
restaurants in one source
 The app targets 4 segments:
 people who want to gain weight
 who want to lose weight
 body builder
 people who want to live healthy lifestyle
Secondary research:

 Secondary research is a type of research that has already been compiled,

gathered, organized and published by others. It includes reports and studies
by government agencies, trade associations or other businesses in your
industry.
 Myfitnesspal
 Lifesum
 Fooducate
Myfitnesspal
Lifesum
Fooducate
Secondary research:
This study provides the first
data on the prevalence of
obesity in Jordan
An important finding of the study
is the high prevalence of obesity,
particularly among women, this
point might be our key players in
the marketing plan
Primary research:
The highest percentage of total respondents (41%) aim for wright
loss, followed by fitness (26%), muscle building (25%), gaining
weight (6%), and lastly body shaping at 1%.
 Business model:
 key partners:
 Dietitian
 Gyms
 food information providers
 Restaurants
 supplement companies
 Key Activities:
 services fulfilment
 Marketing
 data logging
 research
 cost control
 customer service
Business model:
 Key resources:
 Customer data
 restaurants data
 Other data
 Value proposition:
 one-stop-shop guide in Arabic
 provide videos
 recommendations from Arabic cuisine
 suggest gyms and sport centers
 suggest restaurants that do customized food or meals
 24 hours live chat with experts
Business model:
 Channels:
 Website
 Application
 social media
 Influencers
 media
 Press
 Customer Relationships:
 Personal assistance
 Communities
 Business model:
 Customer segment:
 Niche market
 Personal preferences
 gender = both
 Revenue Streams:
 Advertising fees.
 Subscriptions fees
 Cost structure:
 IT infrastructure
 Marketing and promotion
 Human resources
Functional requirements and Non-
Functional requirements:
 Functional requirements:
 Profiles
 Search
 Messenger (if the app implies communication with a nutrition specialist)
 Recipe recommendations
 Meal planner
 Notifications
 Records
 Payment
 Support
Functional requirements and Non-
Functional requirements:
 Non-Functional requirements:
 high security
 easy use
 Availability
 Reliability
 Recoverability
 Data Integrity
 eye catching design
 high speed
Context Diagram:
Data Flow Diagram (DFD):
ERD Diagram:
CONCLUSION

 As we mentioned in our study there is a lack of information when someone wants to

start a new life and be healthy and this might be a major obstacle for people
because when someone found that it's hard or impossible to get all the information
they stopped or did not commit to the plan, so in our study, we focused on the
information and let the interface of applications more convenience to the user, also
when there is 24 hours live chat with nutrition this will keep the user going and
committed to the plan and be healthy!
 This app will make people's lives happier!
 And when you lunch this idea that help people and that people want it, and there is
no similar idea or competitor in our region, we believed this idea will succeed,
because always if you solve an environmental or culture issue in any giving idea it
will be a success no matter what the challenge is!
 Please be healthy and let us change our culture to be healthy, if your life
is coordinated and healthy your success is very close to you