ORGANISATION

AL STRATEGY

5S7V0025 TUTORIAL
STRATEGIC PLANNING: CHANGE
WEEK IN REVIEW

• Revisiting strategic drift

• Managing change
• Continuous and discontinuous renewal (evolution vs revolution)
• Change vs development
• Change and why it can fail
• Strategic planning
STRATEGI
C
CHANGE
LEVERS FOR
STRATEGIC
CHANGE
KEY READING:

• Michels, D. & Murphy, K. (2021) How good is your company at change?: A

new system for measuring (and improving) your ability to adapt, Harvard
Business Review, July-August 2021.
• CASE STUDY: Digital transformation at La Redoute (p.473)
QUESTIONS (ACADEMIC PAPER)

• What did Delta Airlines do in response to the ban on flights in

2020?
• How can organisations determine their 'change power'? What
are the elements they need to possess?
• What are the four archetypes and what are their advantages
and disadvantages?
• Does this perspective tie in to 'dynamic capabilities' in your
view?
QUESTIONS (CASE STUDY)

• How many aspects of the business were involved in La

Redoute’s digital transformation?
• What were the drivers for change?
• Did the company experience strategic drift? What stage were
they in when the change occurred?
• What type of strategic change occurred? Why?
ASSESSMEN
T CLINIC
 Executive Summary (no more than 150 words. Not included in word
count)
Contents page (not included in word count)
1. Introduction and corporate purpose (200 words)
2. Organisational structure, corporate strategy, identify SBU where
appropriate (300 words)
3. External analysis of the industry. You MUST use Porter’s Five
Forces (1000 words)

ASSESSME 4. Internal analysis of the organisation or an SBU (1000 words). You

MUST use EITHER:

NT BRIEF • VRIO, or
• Value Chain plus Porter’s Generic Strategies, or
• Value Chain plus Bowman’s Clock
5. Internationalisation of the organisation or an SBU (500 words)
6. Strategic plan for the organisation, with future suggestions. This
will involve evaluation, conclusion, and recommendations (2000
words). You MUST use EITHER Rumelt or SAFe to structure
your evaluation.
Appendices (not included in word count. These are not normally
necessary, but if you are going to include them, use them sparingly)
ASSESSMEN
T BRIEF
GROUP ACTIVITY

• Pick one of the case studies

• Has the organisation experienced strategic drift?
• Using the “levers for change” discussion in the textbook (p.478), prepare a
plan for strategic change in the organisation
• Integrate Michels and Murphy (2021) insights (archetypes, dynamic
capabilities) and the types of strategic change
• Present to the rest of the class.
 • When focusing on strategic change in
your plan, you must discuss the speed
and extent of change envisioned
• You must then draw on the case study
KEY to understand the possible levers for
change
POINTS • You can then provide initial
guidelines, business and corporate
level recommendations, and financial
and strategic targets
 Critical Writing Reminder:

Critical writing & writing with a

purpose

Critical writing &

writing with a
purpose