Business

Communication

By
Prof. Shakeel Amjad
 Objective

•• This
This course
course isis designed
designed to to help
help students
students learn
learn
business
business communication
communication by by developing
developing in
in them
them
both
both written
written and
and oral
oral skills of
communication, they they need
need to be successful
to be
in their professional lives. lives. To
To make
make students
students
familiar
familiar with
with the
the real
real communication
communication issues,
issues,
personal
personal interviews
interviews with
with business
business associates
associates and
and
academics
academics other
other than
than the
the theoretical
theoretical discussions
discussions
will
will be
be the
the hallmark
hallmark ofof this
this course.
course.
 Why Study Business Communication?
Five ways that make a difference

• First, the subject matter is different: here you

will get a chance to practice communicating
with concepts and techniques.
• Second, you will, for example, practice writing
memos, letters and business reports.
• Third, you will have a chance to practice your
oral presentation skills, being extensively used
in business world.
 Why Study Business Communication?

•• Forth,
Forth, you
you may
may learn
learn aa slightly
slightly different
different style
style of
of
writing
writing and and speaking:
speaking: In In general,
general, business
business
communication
communication is is more
more objective,
objective, systematic,
systematic, and
and
concise
concise than
than creative
creative oror personal
personal writings.
writings.
•• Finally,
Finally, –– unlike
unlike assignments
assignments in in other
other courses,
courses, which
which
may
may emphasize
emphasize the the message
message itself
itself or
or the
the personal
personal
expression
expression of of the
the writer
writer oror speaker
speaker –– business
business
communication
communication focuses
focuses onon the
the response
response you
you elicit
elicit
from
from your
your reader
reader or
or listener.
listener.
 What People Required to be Skilled
Communicators?
They
They need
need extensive
extensive and
and complex
complex body
body of
of knowledge
knowledge that
that
includes:
includes:

Semantics
Semantics (the
(the study
study ofof word
word choice)
choice)
1. Linguistics
1. Linguistics (the
(the study
study of
of language)
language)
2. Rhetoric
2. Rhetoric (the
(the study
study of
of writing
writing and
and speaking
speaking
effectively)
effectively)
3. Psychology
3. Psychology (the
(the study
study of
of human
human behavior)
behavior)
4. Sociology
4. Sociology (the
(the studying
studying of
of society)
society)
5. Graphic
5. Graphic Design
Design (the
(the ability
ability to
to communicate
communicate through
through
visuals)
visuals)
6. Computer
6. Computer Sciences
Sciences (to
(to handle
handle word
word processing
processing etc.)
etc.)
 What is Communication?
• The word communication means the act or
process of giving or exchanging of information,
signals or messages as by talk, gestures or
writing. Technically speaking, in the act of
communication, we make opinions, feelings,
information etc. known or understood by others
through speech, writing or bodily movement.
 Why do we Communication?
The purpose of any given communication is:
• stimulating some action.
• giving information, ideas, attitudes, beliefs
or feelings.
• establishing links or relations with other
people.
 Stimulating Action

Stimulating action may be achieved by two ways:

• Expressing needs and requirements.
• Persuading and motivating others the way you
want them to act.
 Giving Information
Giving information, ideas, attitudes, beliefs and
feelings may be done for any number of purposes:

• Creating awareness
• Creating understanding
• Persuading others
• Influencing others
 Importance of Communication
Effectively in speaking and writing is useful in all
areas of business, such as: Services
Services
Worker
Worker

Clerica
• Management 51.6%
51.6% Clerica
ll
• Technical 2 29.1%
29.1%
• Clerical 49.4%
49.4% 3

• Social positions 4
Manager
Manager 1
40.7%
40.7%

Technical
Technical
Worker
Worker
So
So poorly
poorly written
written messages
messages result
result in
in loss
loss of
of time,
time,
money
money and
and even
even life.
life.
 Advantages of Communication
in your Career
•• Success
Success in in your
your career
career isis based
based on on your
your ability
ability to
to
communicate
communicate effectively
effectively is
is aa valuable
valuable asset.
asset.
•• This
This is
is aa valuable
valuable asset
asset of
of you.
you.
•• Strong
Strong communication
communication skillsskills are
are found
found in
in every
every job
job
description
description listed
listed by
by companies
companies advertising
advertising positions.
positions.
•• Communication
Communication is is aa primary
primary responsibility
responsibility in
in many
many
career
career
•• Community
Community clearly
clearly internally
internally and
and externally.
externally.
1 Job
Job 2 Promotion
Promotion 3 Professional
Professional
Reputation
Reputation

4 Communications
Communications
 Requisite for Promotion
•• Prime
Prime requisite
requisite of
of aa promo
promo table
table executive
executive isis ability
ability to
to
communicate.
communicate.
•• Your
Your ability
ability to
to communicate
communicate is, is, in
in fact,
fact, your
your
trademark.
trademark. The
The memos,
memos, letters
letters and
and reports
reports you
you write,
write,
demonstrate
demonstrate your
your ability
ability oror lack
lack of of ability
ability toto
communicate.
communicate.
•• Poor
Poor communication
communication remain
remain buried
buried in
in lower,
lower, dead-end
dead-end
jobs.
jobs.
 Requisite for Promotion
You
You may
may have
have capacity
capacity for
for hard
hard work.
work.

•• Ability
Ability to
to get
get thing
thing done
done with
with and
and through
through people
people
•• Good
Good appearance
appearance
•• Self-confidence
Self-confidence
•• Sound
Sound decision-making
decision-making skills
skills
•• College
College education
education
 Requisite for Promotion
Three
Three top
top responses
responses of
of promotable
promotable executive:
executive:
•• Business
Business letter
letter
•• Report
Report Writing
Writing
•• Oral
Oral Communication
Communication
 Developing the Right Attitude
•• “To
“To the
the customer,
customer, you
you are
are the
the company.”
company.”
•• Each
Each message
message communicates
communicates the
the essential
essential quality
quality and
and
culture
culture of
of your
your company.
company.
To
To develop
develop the
the right
right attitude,
attitude, you
you need
need certain
certain qualities:
qualities:
•• Careful
Careful and
and sound
sound judgment
judgment while
while choosing
choosing ideas
ideas & &
facts.
facts.
•• Patience
Patience and
and understanding
understanding while
while dealing
dealing with
with
unjustly
unjustly persons
persons or
or managers.
managers.
 Developingthe
Developing theRight
RightAttitude
Attitude
••• Integrity.
Integrity knowledge of English language,
Integrity.
•• knowledge
knowledge of
of English
English language.
language.
process
•• processes
and
and
principals
principals of
of successful
successful
processes and principals of successful
communication
communication.
communication.
•• Knowledge of cultural conventions of your audience.
• Knowledge
Knowledge of cultural conventionsaudience.
of cultural conventions of your of your
audience
 Cultural Diversity at Work
•• Today’s
Today’s workplace
workplace is is increasingly
increasingly diverse
diverse in
in age,
age,
gender,
gender, andand national
national origin.
origin.
•• Diversity
Diversity hashas brought
brought problems
problems toto organizations
organizations and
and
has
has brought
brought strengths
strengths too.
too.
•• To
To handle
handle diversity
diversity issues
issues in
in the
the workplace,
workplace, companies
companies
need
need toto take
take certain
certain measures:
measures:
•• Seminars.
Seminars.
•• Managers
Managers needs
needs to
to be
be open
open minded.
minded.
•• Language
Language problems.
problems.