BUSINESS PLAN

Renting bicycles in Poland!

Our business will consist of serving people (tourists who want to) who for a
small budget can afford to ride and travel to the top five places in Poland;
Krakow , Katowice , Warsaw , Wroclaw, Gdansk . What they have to present us
before renting the bikes?. Of course, we will take photo of the client's
identity document (passport or driver's license) as collateral and for security.
What we should do before running our business?
At first we need to create a program
an(app) for customers to use the bike
rental service. and of course, this app
should have a lot of features and we plan
to create it faster, easier and more
convenient than others.
Convene a meeting to establish a company and
register it in the Register of Enterprises,
then we will need to
open a company bank account.
Register a company with the State Revenue
Service.
Rent a room from 20m2 or install a mobile
trailer to accommodate bicycles and
equipment;
Purchase of 70bicycles, with a total cost of
17800EURO;
Hiring employees from 10 people. For daily
operation of the rental point from 09: 00 to
19: 00, we hope it is enough to set a shift
schedule for 10 people.
 SWOT analysis of our business.
Strenghts Weaknesses
-tourism area -limited space
-located near other -close early during
-bikes for all ages -weak days
-small bike repair space

Opportunities
-growing populations
-business
-next door can be an advantage
-olympics and more tourists
Threats
- Other recreational sport store
- Other bike shops
 Competition of our business
In this business, there is a word
Competetive (competition) to show exactly
yourself, we have come up with a
analysis lot of small things, there are
-prices are lower than other bike drawings where you can win
stores in the area prizes, we create new
-long opening hours opportunities for customers for
-bike repairs
people. Just rent it is boring, so
that customers get full inspiration
we create special scenes where
you can win free money, toys,
free hours of riding, and even a
bike. In this we can be proud of
everyone and see how the growth
is going
 How much money do we need to have ?

Purchase 70 bikes will cost We are planning

min (45000 euro) 180000 pln
. It means 30 road bikes out to purchase at
of 70 and each one from 250 least 70 bikes in
euros , overall 7500 euro: 20
sport/mountain bikes out of
order to serve to
70 and each one. customers and
we will need to
distribute them in
each places of
Poland.
 Foresight of our business in 2030!
Seasons Income of one bicycle in per day Total
income of 30/70 bicycles per day in winter seasons if  We believe that our
every bicycle will work without breaking Total
income of 50/70 bicycles per day in spring seasons if business will bring a lot of
every bicycle will work without breaking Minimum benefits in the future, and
income of 70/70 bicycles per day in summer
seasons if every bicycle will work without breaking we are confident that our
Minimum brand will spread around
income of 70/70 bicycles per day in autumn
seasons if every bicycle will work without breaking the world and the number
Winter 21€ 630€ of users will increase, but
Spring 21€ 1050€
Summer 33€ 2310€
for this we must continue
Autumn 33€ 2310€ to work to expand it.

So according to our statistics we can make 6300 euro per a year and
if we multiply it to 8 years it is going to be 50400 euros even without
expanding the amount of bikes .
 Tools and marketing goals which we are going to settle in this
business.
There are plenty of
marketing styles which
we planning to use in
order to attract more
customers. We will do
our best to improve our
website ranking in
search engines
The Golden Rule in Private label
Advertising: Solving our brand
( FRESHLIFE)
customers’ problem.
and it the
In bike rentals, the problem is usually bottom is our
related to a lack of convenience as people logo.
want access to the bikes easily and
quickly. However, for hardcore cycling
enthusiasts, the problem with most bike
rental companies is that they don’t offer
the lightest, most high-tech bikes. If we
offer the most cutting-edge, high-end
bikes and advertise this to cycling
enthusiasts, then we are showing them
how we have solved their problem.
 Other marketing tools are in this page.
Website expansion
Even if we feel most of the customers find the store
simply by walking past it, although we do not have
to ignore our website. Everyone carries smart
phones in their pockets and even if people find a
store in person, it’s common for them to quickly
google it to work out whether it’s any good. At the
bare minimum, our website is a place where we can
make a good impression on customers who finds
our store in the real world; at the very best, our
website is the most incredible digital store
imaginable that earns the money 24/7, taking
bookings even when we are in bed at night. With
the right website, we can also grab far more
customers than the best physical locations, and
this leads us neatly to our next point..
Google Ads can be one of the best
tools .
Google Ads can be incredibly
useful for bike rental companies.
Firstly, Google Ads are
considerably stronger and cheaper
when the words we are trying to
advertise a page for an optimized
on the page. This means that prior
SEO work can make Google Ads
much more cheaper. While SEO
takes months to take effect,
Google Ads are instantaneous. If
we want to use the way to grab
customers as soon as possible —
perhaps for a time-sensitive deal or
product, then Google Ads is almost
certainly the right platform.
 Organizing interactive events

A great way to get the word out

about your business while
simultaneously signing up some
new customers is through
events. Bike rental companies
have it easy because they can
organize community bike rides or
bike races.
Events like these are a great
opportunity to showcase your
rental items and how durable
they are. Moreover, customers
can directly interact with the
products, which helps build their
confidence in your brand and
assures them that you only stock
the best items.
 Segmentation of matrix template.

 The Market Segmentation Matrix

template is divided into four quadrants,
each of them representing one market
segment: geographic, psychographic,
behavioral, and demographic.
 Because market segmentation analyzes
consumers’ traits, behaviors, and
overall characteristics, the template is
an effective way to build demographic
profiles of your customers. This
template contains the most commonly-
used segments, but you can easily add
additional characteristics based on your
needs and industry.
I really appreciate your time.