MILKTEA STORE

Research the Market

• Milk tea business has a strong performance during the review period.
Billions of Filipinos leave footprints of their lives in social media sites. In
this study, more than 23,000 posts from Twitter and Instagram were
analyzed to describe the competition among six popular milk tea brands,
representing both “old” and “new” generations. The researcher sampled
posts generated within the Philippines, mostly in Metro Manila, from
January 2014 to June 2019. Google Trends was also used to supplement
discussion.
 ARE THERE WILLING AND ABLE
COSTUMERS
• People in our area are always drinking and because of the Pandemic,
many other people are using Online Applications like Grab Food and
FoodPanda to order Milk Tea.
 IS THERE A COMPETITIVE
ADVANTAGE
• This Business have an advantage on getting a costumers because everyone
loves to drink Milk tea and they afford the price of the drink.
WHAT IS THE CURRENT ECONOMIC
SITUATION
• Because of this pandemic, people in every barangay prefer online
shopping. Because online transaction online is expensive, they will be
more expensive to pay if they buy there, It will be easier for them if there
is something nearby to buy, Avoid expensive shipping fees and avoid
covid.
 UNDERSTAND THE COST OF
STARTING OUT
•
The start-up cost is about to be reached and it will be surpassed as
business revenue gets higher every single day.
DEMOGRAPHIC
PROFILR OF
PROSPECTED
COSTUMERS
AGE GENDER
MALE - 15
16y.o. - 7 FEMALE - 15
ETHNICITY
17y.o. - 6 Filipino
INCOME LEVEL
18y.o. - 7 Average
19y.o. - 8 GEOGRAPHIC
LOCATION
20+y.o. - 10 Barangay
Bagumbayan, Tanauan
RACE City. Batangas 4234
Tagalog
 5 COSTUMER SERVICE
STRATEGY
• Provide cheaper prices.
• Every week Promo sales will be conducted.
• We are committed to providing only high-quality products and services.
• Our interior design will give an intimate, cozy, comfortable, and chic
feeling, without reminding customers of doilies and lace.
• Ask for feedback from customers.