RELATIONSHIP OF POPULAR

CULTURE WITH OTHER SCIENCES

LESSON 6
Lesson Objective
1. Demonstrate understanding on the relationship of pop culture with
 Politics
 Media
 Economics.
POPULAR CULTURE AND POLITICS
Popular Culture and Politics
Popular culture—the music, movies, and stories that we hear and
see in the mass media every day of our lives—plays an important
role in the everyday life.
 Popular culture provides a mirror through which we can gauge
societal attitudes, concerns, and aspirations, often serving as a
catalyst for political discourse and change.
Many of the words and images generated and marketed by the “pop
culture” industry attempt to reflect the realities of life and frequently
help shape those realities.
Popular music has also mirrored the politics of the day—and at times
has taken the lead in trying to influence and shape political action.
The intersection of pop culture and politics is a rich field of study that
offers profound insights into how entertainment, celebrity, and
societal values can impact political decision-making and policy
outcomes.
Popular songs that held political
significance
1. Bayan Ko
In the 1970s, the singer Freddie Aguilar's
music expressed rebellion. One of his most
famous songs that expressed rebellion
against politics is "Bayan Ko" (My Country
protest song during the American
occupation
often sung in protest rallies
2. Banal na aso, santong kabayo
 in election’s context, it is a blunt
upbraid to the hypocrisy of those
who cannot practice what they
preach.
3. DAPAT TAMA (Lyrics) by Gloc-9 ft.
Denise Barbacena
the song sends critical awareness
to voters during elections
It tells us that everybody is
responsible for promulgating the
rotten system.
4. Tatsulok = Bamboo performing
their single 'Tatsulok', taken from We
Stand Alone Together.
Triangle – symbolic pyramid of the
society in the unfair system
favoring the ruling class
5. Upuan
Upuan - seat of power
Dedicates the piece to all deceitful
public servants blind to the
suffering of its nation
Moreover, some popular figures, like the Filipino boxing champion
Manny Pacquiao, have directly entered politics, with Pacquiao being
elected to Congress in 2010.
In the Philippines, popular culture reflects the aspirations of its people.
It can express national pride and local sentiments.
In the Philippines, popular culture reflects the collective and individual
situations, identities, and aspirations of its people. It can express
national pride and local sentiments. The country also has its own
unique subcultures, like the various music and arts scenes, which
sometimes challenge or champion the rights of minority groups.
POPULAR CULTURE AND MEDIA
POP CULTURE IN MEDIA
Media is the conduit or channel in which popular culture is
disseminated and consumed.
The media is not only an observer but an active participant in shaping
and reflecting the popular culture of the day. Because of the efficacy of
mass media campaigns, mass media influences trends in popular
culture.
These trends in popular culture could include how people think, eat,
listen, drink, dress, etc.
For example, a mass media campaign could promote a new design
and style of clothing that people begin wearing regularly.
Mass media can influence the decisions about health and lifestyle - can
make it look ‘normal’ to eat junk food, or they could encourage healthy
eating and lifestyle habits.
Popular culture in media has played a vital
role in shaping the Filipino national identity.
 Iconic films like "Himala" (Miracle),
directed by Ishmael Bernal
 Maynila sa Kuko ng Liwanag" (Manila in
the Claws of Light), directed by Lino
Brocka,
 explored the struggles, aspirations, and
socio-political issues that resonate with
the Filipino people. These films, along
with others, have contributed to a sense
of national pride and awareness of social
injustices, fostering discussions about
what it means to be Filipino.
 Philippine media, like media in many other parts of the world, has at times
reinforced stereotypes related to gender, class, ethnicity, and more. For
instance, in television and film, traditional gender roles have often been
depicted, perpetuating stereotypes where women are portrayed as subservient,
and men as dominant. Similarly, the media has sometimes presented ethnic
and regional stereotypes that can be divisive and misleading.

 Additionally, the media serves as a bridge between different cultures and

plays a role in globalization. Through international news and entertainment,
Philippine media exposes the public to a broader range of cultural influences,
potentially fostering more open and inclusive cultural perceptions.
It has contributed to a sense of
national identity, fostered political
engagement and activism, shaped
consumer culture, promoted
diversity and inclusivity, and
influenced the musical and digital
spheres. The Philippines stands as a
prime example of how the
intersection of popular culture and
media can shape and reflect the
social and cultural dynamics of a
nation.
POPULAR CULTURE AND ECONOMICS
Popular Culture and Economics
Pop culture, with its icons, trends, and fads, has become a significant
driver of economic activity.
Because of the influence of celebrities on consumer behavior,
economics and popular culture are closely intertwined.
Cultural phenomena drives economic forces, create new markets, and
drive consumer choices
The commodification(the act or fact of turning something into an item
that can be bought and sold) of popular culture products has created
economic opportunities for the Philippines.
 The growth of the entertainment industry, including film, music, and
fashion, has led to job creation and increased revenue.
popular culture (music, film, fashion, advertising) is being used to
repackage ideas for mass consumption.
Celebrity endorsements, particularly from actors, musicians, and
athletes, have a significant impact on consumer choices.