Professional Documents
Culture Documents
Chương 2
Chương 2
Chapter 2
Logistics and
Information Technology
Adapted from a definition of “marketing information system” provided by Philip Kotler and Gary Armstrong in
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Principles of Marketing, 11th ed. (Upper Saddle River, NJ: Prentice Hall, 2006), Chapter 4.
Source: Adapted from Michael Etzel, Bruce Walker, and William Stanton, Marketing, 14th ed. (New York:
McGraw-Hill Irwin,
2007), p. 172.
Amy Zuckerman, “Transportation Management Systems Give Shippers Power to Make Smarter Trucking
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Sam Joseph and Daniel Scuka, “AI,” Japan Inc., November 2001, 20–28.
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Steven Alter, Information Systems, 4th ed. Chapter 5. (Upper Saddle River, NJ: Prentice Hall, 2002)
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Joel D. Wisner, G. Keong Leong, and Keah-Choon Tan, Principles of Supply Chain Management: A Balanced
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Approach, 2nd ed. (Mason, OH: South-Western Cengage Learning, 2008), p. 507.
Bridget McCrea, “Cloud Breakthrough,” Logistics Management 51, no. 11 (2012): 36–40.
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Lew Manci, “7 Technology Trends Shaping the Future of Material Handling,” Supply Chain Quarterly 8, no. 4
(2014): 30–36.