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  • Six Flags Presentation

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    The document proposes two strategies to increase attendance at Six Flags. Strategy 1 is a marketing campaign targeting daredevils and thrillseekers using social media, billboards, and promotions. Strategy 2 is building a new roller coaster called Altitude Max, which would be the world's tallest at 500 feet and reach speeds of 140 mph, with an estimated cost of $26 million. Additional changes like restaurants, a gondola ride, and a New Year's Eve event are also proposed.

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    The document proposes two strategies to increase attendance at Six Flags. Strategy 1 is a marketing campaign targeting daredevils and thrillseekers using social media, billboards, and promotions. Strategy 2 is building a new roller coaster called Altitude Max, which would be the world's tallest at 500 feet and reach speeds of 140 mph, with an estimated cost of $26 million. Additional changes like restaurants, a gondola ride, and a New Year's Eve event are also proposed.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    28 views10 pages

    Six Flags Presentation

    Uploaded by

    api-711703696
    The document proposes two strategies to increase attendance at Six Flags. Strategy 1 is a marketing campaign targeting daredevils and thrillseekers using social media, billboards, and promotions. Strategy 2 is building a new roller coaster called Altitude Max, which would be the world's tallest at 500 feet and reach speeds of 140 mph, with an estimated cost of $26 million. Additional changes like restaurants, a gondola ride, and a New Year's Eve event are also proposed.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    Carter and Zavier

    Objective
    Increase attendance
    Bring in new and old customers
    Make sure visitors have the best experience possible
    Strategy #1
    Proposed marketing Campaign

    ➔ Marketing Campaign: For daredevils


    and thrillseekers
    ➔ Promotion: social media posts, billboards
    and sales promotions
    Justification for the Additions
    ➔ We have noticed a decrease in people coming to the park
    ➔ We want to bring back the people that used to come to the park with their
    families
    ➔ We want to give people a new experience at six flags
    Strategy #2
    Altitude Max: The World's tallest roller coaster!!
    500 feet tall; 140 mph!!!
    Full of exhilarating twists and turns
    Coaster pauses at its peak then drops you at max altitude
    Target Audience
    Any age
    People looking for a thrill they can't get anywhere else
    People who are interested in being apart of a world record
    Estimated Cost

    $26 million
    Additional Changes
    Two restaurants
    Sky Buckets
    New Years Eve event
    Procedure
    Cameras at the top of the ride
    Advertisements (social media, billboards, sales promos)
    Great experience
    Free T-shirt
    Coming summer 2024

    Come ride the


    new tallest roller
    coaster in the
    world

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