Softball Branding & Promotions

By: Zavier, Carter, Bella, and Conner

Primary Research - Survey Link

How can we increase attendance at the softball games?

Our findings helped us determine what steps to take and how

to reach our goal. The results show that many people did not
know much about softball so we will provide information for
them first, to generate the interest of the students. Also, we
found more people would come if there was an event they
could participate in while at the game or after such as a home
run derby.
Smart Goal
Our Smart Goal for softball: by the end of the season our goal is to increase the
attendance at softball games through our advertising and incentives which will
help fans have an enjoyable and memorable experience.
Marketing Research Infographic

We found people do not come to games because

they say it is boring and it is time conflicting with
their other activities. Also they do not know a lot
about the event.

RESEARCH QUESTION
Branding Efforts
Social Media
In-School Promotional Efforts
Print Ad Weekly schedule (printed)
In-School Fan Engagement
We will have a box in the lunchroom where people can predict and submit the
scores of the games to see who can guess closest to the final score.
Additional Service
We will be making fat heads for senior night
which will engage the fans and help them
show support of our seniors, adding value to
everyone’s experience.
Season Calendar