PRESENTATION ON

CONSUMER BEHAVIOUR
ON FOOD INFLATION
PRICE SENSITIVITY
INCREASED PRICE AWARENESS:
Consumers become more aware of the
price of food items and may actively
compare prices before making
purchasing decisions

PREFERENCE FOR AFFORDABLE

OPTIONS
There is a shift towards more budget-
friendly choices as consumers seek
value for money.
 DIETARY CHOICES
SHIFT IN FOOD
PREFERENCES:
Consumers may alter their dietary
choices based on price fluctuations,
opting for more cost- effective
alternatives.

EXPLORATION OF PRIVATE-
LABEL BRANDS:

Private label or store brands may

become more appealing due to their
potentially lower prices compared to
national brands.
ESSENTIAL ITEMS
BULK PURCHASE:
PRIORITY:

Consumers often Some consumers may

prioritize purchasing engage in bulk buying to
essential items, such as take advantage of
staple foods, while discounts or to hedge
CHANGES IN PURCHASING BEHAVIOR
reducing spending on against future price
non- essential or luxury increases.
items.
BUDGET ADJUSTMENTS
REEVALUATION OF
BUDGETS:
Consumers may reassess their overall
budgets, allocating more funds to food
and adjusting other spending categories
accordingly.

ADOPTION OF COST SAVING

MEASURES:

Implementation of cost saving

measures such as reducing restaurant
dining, cooking at home and
minimizing food waste.
THANK YOU.....