MINIGAME

Gues the company

LOGISTICS
MANAGEMENT
Unilever Company
GROUP 1
Lecturer: Dong Thi Tra My
 TABLE OF CONTENTS

01 02
FMCG UNILEVER
INDUSTRY
 UNILEVER
1 2 3
INTRODUCTION SUPPLY CHAIN
PROCESS SPECIAL FEATURES

4 5
CHALLENGES SOLUTIONS
 FMCG
01
INDUSTRY
 DEFINITION OF FAST-
MOVING CONSUMER
GOODS
FMCG
● High number of product INDUSTRY
consumption
● Large sales power
● Production costs and profit margins
on each product are relatively small
10 TYPES
HOW ABOUT
FMCG IN
VIETNAM ?
HOW ABOUT FMCG IN VIETNAM ?
HOW ABOUT FMCG IN VIETNAM ?

• 2022 - 9.6%, surpassing

the pre-COVID
• 2021 - 17.5% growth
• Dry food items and
personal hygiene
products were the leading
goods
• The highest value growth
rates are personal care
and packaged foods
 5 MAJOR CONSUMER TRENDS IN VIETNAM

Global economic The future of online

FMCG growth stalling slowdown shopping

Health & wellness as a

lifestyle Motivation for a
sustainable lifestyle
 5 MAJOR CONSUMER TRENDS IN VIETNAM

Global economic The future of online

FMCG growth stalling slowdown shopping

Health & wellness as a

lifestyle Motivation for a
sustainable lifestyle
02 UNILEVER
 FIRST QUESTION

Based on this video, which is the largest

FMCG company ?
 SECOND QUESTION

How many companies do 75% of

products in the supermarket come
from ?
 LAST QUESTION

How many internal categories of

products does Unilever have?
5 billion users
5 million retailers
5 1 billion euro
400+ brand

SUPPLIER
Main Supplier: Vietnam Chemical Group
(Vinachem).
Other suppliers: 76 material suppliers, 54
packaging suppliers, 60% domestically
sourced materials and 100% locally
produced packaging.
DISTRIBUTOR
Main Distributor: Unilever Vietnam's
distribution center in Binh Duong province.
Other distributors: 63 provinces and cities in
Vietnam. With 150 major distributors and
over 300,000 wholesale and retail outlets,
SUPPLY CHAIN PROCESS
PRODUCER ILLUSTRATION
Main manufacturer: Unilever Vietnam's
factory in Cu Chi
Other manufacturing facilities: In addition to
the main production plant in Cu Chi district,
Unilever Vietnam currently operates
factories in Hanoi, Thu Duc, and the Bien
Hoa industrial zone.
CUSTOMER
Unilever's diverse customer base ranges
from individuals and families aged 14-50
with varying incomes to health-conscious
individuals.
SUPPLY CHAIN
OVERVIEW
SUPPLIERS PER SPEND CATEGORY
SUPPLIERS PER SPEND CATEGORY
Geographic distribution of Suppliers
Geographic distribution of Suppliers
Special features – Inventory Management

Unilever’s Inventory and common

size from 2018-2022
Special features – Inventory Management

Unilever’s Inventory and common size from 2018-2022

 Special features – Inventory Management

COMPANY'S
RISING FLEXIBILITY
PERCENTAGE TO MEET
HIGH
DEMAND

Unilever’s Inventory and common size from 2018-2022

 WHICH LEADS TO
PERFECT INVENTORY
MANAGEMENT ?
VMI MODEL

CPFR MODEL
 WHAT
IT IS?

VMI MODEL
• Step 1: The vendor delivers materials to a specified location
• Step 2: A third-party logistics company takes charge of material
Unilever operates
management VMI in 10 countries
•
with a fully centralized GCS EWR Plus
Step 3: The vendor and manufacturer work together to keep track
of inventory and plan how to restock regularly. This helps the
manufacturer pay for materials as they are used.
 HOW DOES IT HELP ?

Reaching rates of availability as Reduce the amount of stuff it keeps in

warehouses by up to 30%
high as 99.9%

Denmark - reach a perfect 100%

when filling up shelves.
WHAT
IT IS?

CPFR MODEL
Collaborative Planning
Forecasting
Replenishment
 HOW DOES IT HELP ?

Reducing inventory holdings by 5% boost in sales volume

10%

10% enhancement in forecast

accuracy
GUESS THE WORDS

To begin with letter P

PACKAGING
Gerund V_ing

Used to store certain items

P_ _ _ _ _ _ _ _
GUESS THE WORDS

PACKAGING
 CHALLENGES OF UNILEVER COMPANY
FEATURING PACKAGING/MATERIAL FACTORS

Figure 1: Information Unilever on Greenpeace which is an environmental

website
Source: Greenpeace
 CHALLENGES OF UNILEVER COMPANY

Key words Unilever

193 articles found on the Greenpeace

Unilever had been charged with over 100

environmental violations
Figure 1: Information Unilever on Greenpeace which is an
nvironmental website
Source: Greenpeace
 Unilever Uncover
“less plastic, better plastic or no plastic”

The number of plastic

Year
packaging (tonnes)
2017 610,000

2018 700,000

2019 700,000

2020 690,000

2021 713,000

2022 698,000

Source: Greenpeace
 Unilever Uncover

Figure 4: contradictions before Unilever's statements Source: greenpeaceinternational

 Guess the product of
Unilever
SMOOTH

SHAMPOO

KIND OF BIRD
 Guess the product of
Unilever
SMOOTH

SHAMPOO

KIND OF BIRD
The harsh truth behind the Dove’s beauty

Figure: Waste from Unilever's sub-brands

Source: Greenpeace
 The harsh truth behind the Dove’s beauty

Marketing Success Environmental Impact of Contradiction with

Packaging Sustainability Claims
Dove's success comes from Dove's 6.4 billion annual Dove's large plastic output,
targeting lower-income women single-use plastic sachets raising environmental concerns.
harm the environment.
03 Solution
USING ROBOTS FOR SORTING WASTES

Step 1: Implement automated recognition systems within Unilever's

waste disposal facilities.

Step 2: Develop an AI-driven algorithm to assess the economic

viability of recycling each type of plastic.

Step 3: Sorting for Reuse

Step 4: Collaboration with Recycling Partners

SOLUTION
 Materials Conversion

Traditional plastic Biopl

Such as PET, OPA, PE, OPP CPP, and EVOH astics
Environmentally friendly plastic
 Materials Conversion

Participate in a sustainable approach

Reducing ecological burden on raw material

Biopl
astics
Encourage Sustainable Packaging Usage
Problem Solution
Encourage Sustainable Packaging Usage

Minimize waste generated

Maintaining the integrity of sachet

Optimizes the recycling process

THANKS FOR YOU LISTENING !