Introduction

of
Startup/Idea

In the realm of clay pottery, our
startup envisions a fusion of
traditional craftsmanship with
modern functionality
From distinctive home decor to
functional kitchenware, our
Our focus lies in creating handmade
products cater to a diverse market,
ceramic cookware and unique
including art enthusiasts, collectors,
pottery pieces that serve both
and individuals seeking handcrafted
artistic expression and practical use
items for both aesthetic and
culinary purposes
 Problem: The prevalent use of aluminum

Problem in cookware poses potential health risks,

with research linking it to conditions such
as dementia, Alzheimer's, and kidney

Statement & diseases

Possible
Solution Solution: Our solution involves promoting
cooking in clay pots
SWOT Analysis

Strengths
Unique modern and contemporary design in
clay pottery
Reflection of Pakistani culture through crafts
Low capital investment, with some areas
offering free or low-cost raw materials
No adverse effects on human health
Affordable prices
Weaknesses
Shortage of skilled labor
Artisans located in inaccessible areas
Lack of technological knowledge and design
expertise among pottery artisans
SWOT Analysis

Opportunities Threats
Increasing health consciousness leading to Competition from the domestic market
lifestyle changes Machine-made products offering quality,
Growing interest in socially responsible uniformity, and lower prices
behavior High-status customers favoring non-local
Promotion of local products aligned with products
cultural preservation Reluctance of younger generations to pursue
pottery as a profession