“A critical Analysis of the Crucial Factors

Shaping start-ups success in Delhi NCR ”

SYNOPSIS

S U B M I T T E D B Y: SUBMITTED TO:
G O PA N . P. K DR. S.
K. ROY
ASU2022010100103 DEAN, SOMS-
ASU
List of Content:

Background Conceptual
Research Significance
to the Models and
Gaps of the study
Problem Hypotheses

Review of Proposed Scope of the

Literature Objectives study
List of Content:

Research Timeline
Referencing
Methodolog for Annexure
Style
y Research

Data Tentative
References
Analysis Chapters
 Background to the Problem
•Delhi NCR is the second largest start-up ecosystem in India after Bangalore, and globally it ranks 13th
(Start-up Blink, Global Start-up Ecosystem Index 2022).
•India, a rapidly developing emerging market, has the third-largest start-up ecosystem worldwide.
•Over 99,000 start-ups and 108 unicorns have been registered in the nation, which has seen a rise in start-
up activity (Inc 34's state of Indian start-up Ecosystem 2022).
•The government has been actively supporting the start-up ecosystem through initiatives like "ease of
doing business," "start-up India," and "stand up India," with the aim of encouraging entrepreneurship
and job creation.
•90% of start-ups fail within five years of incorporation (Forbes, 2017).
•The Delhi NCR region has over 7,000 active start-ups and 10 unicorns, with a cumulative value
exceeding $50 billion (Tie Delhi NCR Start-up Report 2019).
•Delhi NCR consistently adds at least one unicorn every year, reflecting its potential for entrepreneurial
growth.
 Review of Literature
Start-ups play a pivotal role in driving economic growth, technological advancements, and job creation.
Their success hinges on various factors including forming strategic alliances, adopting cutting-edge technologies,
and understanding market needs. Effective leadership and entrepreneurial skills, coupled with a customer-centric
approach, are essential for prosperity. However, challenges like unsustainable business models, poor financial
management, and failure to adapt to market dynamics can lead to their downfall.

In the global context, countries like the USA, UK, and China have established themselves as leading
entrepreneurial hubs. The USA stands out with its innovation-driven ecosystem, while the UK's focus on eco-
innovation has significantly impacted its environmental market. China's vast talent pool, particularly among
college students, showcases its evolving entrepreneurial spirit.

India has emerged as a formidable start-up powerhouse, balancing domestic growth with foreign investments,
especially from China. In contrast, Taiwan's SMEs, while abundant, often face challenges in longevity.
Vietnam is capitalizing on e-commerce, leveraging it as a stimulant for economic growth, given its growing
production of tech devices.
 Research Gaps and Proposed Objectives
Based on the literature review, the following gaps were observed and then objectives have been proposed.
Conceptual Model
 Hypotheses (Alternative)
H1: There is a significant relationship between demographic factors and the success metrics of start-ups in Delhi
NCR.

H2: There is a significant relationship between Entrepreneurial mindset and skills and start-up success in Delhi NCR.

H3: There is a significant relationship between passion and vision and success of the start-ups in Delhi NCR.

H4: There is a significant relationship between the uniqueness of the idea and the success in start-ups in Delhi NCR.

H5: There is a significant relationship between Enterprise’s education and experience and start-ups in Delhi NCR.

H6: There is a significant relationship between Social networking and the start-up success in Delhi NCR.

H7: There is a significant relationship between mentorship and funding and the success of start-ups in Delhi NCR.

H8: There is a significant relationship between start-up components and success of start-ups in Delhi NCR.

H9: The Government policy, Tax concessions and Work-life Balance are moderating the relationship between the
start-up components and start-up success.
 Significance of the study
For Delhi NCR Start-up Eco System
For Entrepreneurs
For start-ups
For Government and Policy makers
For Academicians/ Researchers
 Research Methodology
Research Questions:
a. Which demographic factors play a significant role in influencing the advancement of
start-ups in Delhi NCR?

b. In what way do the mindset and skills of entrepreneurs contribute to the dynamics of the
start-up ecosystem in Delhi NCR?

c. What start-up components contribute to the growth of start-ups in Delhi NCR?

d. Do government policies and tax concessions impact the progress of start-ups in Delhi
NCR?

e. How do successful start-ups affect the overall ecosystem of start-ups in Delhi NCR?
Research Methodology
Research Methodology
Research Methodology
 Sampling For Finite Population
• Population of the study: All start-ups in Sample Size: According to Yamane,1967
Delhi NCR will be considered in this study. n = N/1 + N ( e)2
• As per the Tie Delhi NCR start ups report n = Sample Size, N = Population Size ,e = Level pf precision %
2019 there are 7039 start-ups are registered
in Delhi NCR. N = 7039, e = 10%

• Sampling Frame: The total start ups in n = N/1 + N(e)2 , = 7009/ 1+7009(.1)2
Delhi, Noida, Gurgaon area i.e Delhi NCR
n = 7009/1+7009(0.01), = 7009/1+70.09
regions.
n = 7009/71.09,
• Sampling Technique: Multi-Stage Sampling
will be used. (Stratified + Virtual Snowball+ n = 98.59, Round off to 100 sample
Convenience)
Sampling
 Data Analysis
The data analysis report, pivotal to the research paper "A Critical Analysis of
Crucial Factors Shaping Start-ups' Success in Delhi NCR," investigates
relationships between demographic factors, entrepreneurial mindset, start-up
components, and ecosystem variables. Employing hierarchical multiple regression
analysis through tools like SPSS version-20 and Excel etc the study aims to
provide nuanced insights for strategic decision-making in start-up growth. By
meticulously organizing data, the analysis utilizes a comprehensive array of
variables, drawing inspiration from pertinent literature and established research
methodologies. The research aspires to significantly contribute to understanding
the vital factors influencing start-up success in the Delhi NCR region (References:
Start-up Blink, 2022; NASSCOM, 2019; Morrison, 2013; Start-up Blink's Global
Start-up Ecosystem Index for 2022).
Timeline for Research
Tentative Chapter Plans
 Chapter One: Introduction

 Chapter Two: Review of Literature and Theoretical Framework

 Chapter Three: Research Methodology

 Chapter Four: Data analysis and Interpretation

 Chapter Five: Findings and Conclusion

 Chapter Six: Suggestions, Limitations and Future Direction

 References

 Appendix
Referencing Style
APA 7th Edition
 References
1. Anastasia Kusumaningtyas, Edgar Bolo, Istianah, Steward Chua, Mahendra Wiratama, Nyayu Lathifah Tirdasari. (2021). Why Start-ups Fail: Cases, Challenges, and
Solutions. 198, 155-159.
2. Alqahtani, A. Y. (2022). Investigation of startups’ sustainability: empirical evidence from Saudi Arabia. Entrepreneurship and Sustainability Issues, 10(1), 107-131.
http://doi.org/10.9770/jesi.2022.10.1(6)
3. Aristides I. Ferreira, Timo Braun, Helena Carvalho, Antonio C.M. Abrantes, J€org Sydow. (2022). Networking to death: on the dark side of start-ups’ external
networking. International Journal of Entrepreneurial Behaviour & Research, 28(9), 289-310. https://doi.org/10.1108/IJEBR-08-2021-0673
4. Blank, S. G., & Dorf, B. (2012). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company. K & S Ranch.
5. Bonamigo, A., Barbosa, M. A. G., Werner, S. M., & Andrade, H. de S. (2022). Recognition of wastes from value co-creation in industrial services in startups.
International Journal of Innovation - IJI, São Paulo, 10(Special issue), 461-482. https://doi.org/10.5585/iji.v10i3.21130.
6. Christopher Buschow. (2020). Why Do Digital Native News Media Fail? An Investigation of Failure in the Early Start-Up Phase. Media and Communication, 8(2),
51-61. https://doi.org/10.17645/mac.v8i2.2677
7. Cdr S. Navaneetha Krishnan (Retd.), L.S. Ganesh and C. Rajendran. (2021). Management accounting tools for failure prevention and risk management in the context
of Indian innovative start-ups: a contingency theory approach. Journal of Indian Business Research, 14(1), 23-48. https://doi.org/10.1108/JIBR-02-2021-0060
8. Christopher Ball & Markus Kittler. (2019). Removing environmental market failure through support mechanisms: insights from green start-ups in the British, French,
and German energy sectors. Small Business Economics, 52, 831-844. https://doi.org/10.1007/s11187-017-9937-8
9. Chiara Cantù, Sepe Giorgia, and Alessandra Tzannis. (2018). Exploring the role of business relationships in start-ups' life cycles. IMP Journal, 12(3), 519-543.
https://doi.org/10.1108/IMP-07-2017-0037
10. Fritz Oser, Thierry Volery. (2012). Sense of failure and sense of success among neglected twin entrepreneurial competencies. Empirical Research in Vocational
Education and Training, 4(1), 27–44. https://doi.org/10.1007/BF03546505
 References
11. Fritz Oser and Tanja Obex. (2015). Gains and losses of control: the construct Sense of Failure and the competence to Rescue an Enterprise from Failure.
Oser and Obex Empirical Research in Vocational Education and Training, 7(3), 1-17. https://doi.org/10.1186/s40461-015-0015-7
12. Lee-Yun Pan, I-Chih Tsai, Shu-Hui Popan, & Shih-Chi Chang. (2022). Entrepreneurial business start-ups and entrepreneurial failure: How to stand up
after a fall? Frontiers in Psychology, 1-13. DOI 10.3389/fpsyg.2022.943328
13. Ganesaraman Kalyanasundaram, Bala Subrahmanya, MH., Sitaram Ramachandrula. (2021), Tech Startup Failure in India: Do Lifecycle Stages
Matter? IEOM Society International. 534-546
14. Ganesaraman Kalyanasundaram. (2018). Why Do Startups Fail? A Case Study Based Empirical Analysis in Bangalore. Asian Journal of Innovation and
Policy, 7(1), 079-102.
15. Ing. Richard Bednár, Ing. Natália Tarišková.(2017). Indicators of startup failure, 4, 276-278
16. Ganesaraman Kalyanasundaram, Sitaram Ramachandrula, Bala Subrahmanya MH. (2020). Successful vs. Failed Tech Start-ups in India: What Are the
Distinctive Features? Asian Journal of Innovation and Policy, 9(3), 308-338.
17. Ganesaraman Kalyanasundaram, Sitaram Ramachandrula, Bala Subrahmanya, & Mungila Hillemane. (2021). The life expectancy of tech start-ups in
India: what attributes impact tech start-ups' failures? International Journal of Entrepreneurial Behavior & Research, 27(8), 2050-2078. DOI
10.1108/IJEBR-01-2021-0025
18. Hair, J. F., et al. (2016). Multivariate Data Analysis. Pearson.
19. Jason L. Jensen. (2015). An examination of the burdens faced by entrepreneurs at start-up and five years later. Journal of Entrepreneurship and Public
Policy, 4(2), 152-170. https://doi.org/10.1108/JEPP-07-2014-0028.
20. Jitendra Gaur and Kumkum Bharti. (2021). Modeling Start-up Barriers and Solutions Using Fuzzy Analytic Hierarchy Process (AHP) and Fuzzy TOPSIS.
South Asian Journal of Management, 28(1), 94-127.
 References
21. Linda Bergset. (2018). Green start-up finance - Where do particular challenges lie? International Journal of Entrepreneurial Behavior & Research,
24(2), 451-475. https://doi.org/10.1108/IJEBR-11-2015-0260
22. Markus Wiesenberg, Alexander Godulla, Katharina Tengler, Inga-Marit Noelle, Julia Kloss, Natalie Klein and David Eeckhout. (2019). Key
challenges in strategic start-up communication, 24(1), 49-64. https://doi.org/10.1108/JCOM-10-2019-0129
23. Marina Lovrincevic. (2022). Early-Stage vs. Growth-Stage Startups: Examining the Differences in the Perception of Factors Instrumental to
Success. European Conference on Management (ECMLG 2022) 18th conference on management, Leadership & Governance, 256-262.
24. Muhammad Usman, Wim Vanhaverbeke. (2017). How start-ups successfully organize and manage open innovation with large companies.
European Journal of Innovation Management, 20(1), 171-186. https://doi.org/10.1108/EJIM-07-2016-0066
25. Morrison, W. M. (2019). China’s economic rise: History, trends, challenges, and implications for the United States. Library of Congress,
Congressional Research Service, 28(2/3), 189-242.
26. Oliver Lukason and Kaspar Käsper (2017). Failure prediction of government-funded start-up firms. Investment Management and Financial
Innovations, 14(2), 296-306. doi:10.21511/imfi.14(2-2).2017.01
27. Paul Kegel & Rollins college. (2016). A Comparison of Startup Entrepreneurial Activity Between the United States and Japan. Journal of
Management Policy and Practice, 17(1), 18-26.
28. Peng, M. W., Yamakawa, Y., and Lee, S.-H. (2010). Bankruptcy laws and entrepreneur-friendliness. Entrepreneurship Theory Pract. 34(3), 517–
530. doi: 10.1111/j.1540- 6520.2009.00350.x
29. Quoc Trung Pham, Dinh Khang Pham. (2021). The success of e-commerce startups: an empirical study in Vietnam. International Journal of
Innovation, 9(3), 622-645.
 References
30. Roger Bennett. (2016). Factors contributing to the early failure of small new charity start-ups. Journal of Small Business and Enterprise Development,
23(2), 333-348. https://doi.org/10.1108/JSBED-11-2013-0173
31. Sadatrasoul, S. M., Ebadati, O. M., & Saedi, R. (2020). A Hybrid Business Success Versus Failure Classification Prediction Model: A Case of Iranian
Accelerated Start-ups. Journal of AI and Data Mining, 8(2), 279-287. DOI: 10.22044/JADM.2020.8248.1963
32. Shane, S. (2008). The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By. Yale University
Press.
33. Suresh Babu, G., & Sridevi, K. (2018). A study on issues and challenges of startups in India. International Journal of Financial Management and
Economics. 2(1), 44-48.
34. Subash Sharma. (2019). A Study on Why Most of the Startups Fail? International Journal of Research in Engineering, Science and Management.
2(12), 400-405.
35. Saeed Heshmati and Maysam Shafiee. (2021). Pathology of acceleration programs in corporate accelerators of Iran. World Journal of Science,
Technology and Sustainable Development, 18(4), 405-416. https://doi.org/10.1108/WJSTSD-03-2021-0033
36. Sarath Tomy, Eric Pardede. (2018). From Uncertainties to Successful Start Ups: A Data Analytic Approach to Predict Success in Technological
Entrepreneurship. Sustainability 2018, 10(3), 1-24; https://doi.org/10.3390/su10030602
37. Uma Shankar Rangaswamy. (2021). Chai Thela: The Migh"Tea" Problem of Start-up Expansion. South Asian Journal of Management, 28(1), 171-190.
38. ZHANG Chong & ZHANG Luyue. (2014). The Financing Challenges of Startups in China. International Business and Management, 9(2), 130-137.
DOI:10.3968/5610
THANK YOU