Topic

gsjfjf
BAA – Banking Academy
TABLE OF
CONTENTS

• Company Statement
• Key Products and Services
• Company History
 ANALYSIS
IN SISID E O U T
“The increasing use of digital service pushed us to look
for trusted network vendors that can provide reliable
services with friendly prices. After using the services of
this company, we definitely can recommend this
company to help your needs.”
O U T SID E IN
“Before we used the services provided by this company,
we’ve always had problems in setting the network
ourselves and keeping them stable even for just a month.
Now, after we cooperate with this company, those
problems seem so far away.”
 PESTEL
Analysis of the market influences

P E S
POLITICS ECONOMY SOCIETY
• Fiscal policy • GDP • Demographic variables
• Government activity • Employment rate • Cultural factor
• Conflicts / help • Exchange rate • Religion
• Taxes • Inflation • Lifestyle
• Income level • Education level

T E L
TECHNOLOGY ENVIRONMENT LAW
• Technological access • Environmental policies • Wages
• Infrastructure • Recycling • Rights
• Research • Consumption trends • Job security
• Technology trends • Production processes • Regulations
• Natural risks • Controlled of Marketing
 P O RT E R ' S 5 F O R C E S M O D E L

Analysis of the market influences

Potential Availability of
new entrant Substitutes

Rivalry among
existing
competition

Bargaining Bargaining
power of power of
Customers Suppliers
 C O M P E T I T O R A N A LY S I S

Types of competitor Competitor reactions

➢ Brand – similar size firms with similar products Kotler also lists four reaction profiles:
➢ Industry –Potential
similar products but different marketsofor ➢ Laid back – no response to competitor moves
Availability
distributionnew
methods ➢ Tiger – responds aggressively to all competitor moves
entrant Substitutes
➢ Generic – different products but compete for the ➢ Selective – reacts to some threat in some markets but not to
others
same disposable income
Rivalry among ➢ Stochastic – difficult to predict when or how they will react
➢ Form – distinctly different products that satisfy the
existing
same need
competition

Bargaining Bargaining
power of power of
Customers Suppliers
 9MS MODEL

M AC HINE
M ONEY
M EN

MAT E RI AL
M IS
9MS
M AR KETS
M ETHODS

MAN
AGE
R
M AKE UP
 9MS MODEL

Thêm tiêu đề phụ

P O RT E R ' S VA L U E C H A I N A N A LY S I S

Each product's position in the matrix will have a number of

implications:
➢ Problem child – the business must decide whether
to harvest or build by injecting further finance
resulting in negative cash flow.
➢ Star – market share is high but is under constant
threat from new entrants requiring the business to
continue to build often resulting in a cash neural
position.
➢ Cash cow – reduced threat from new entrants makes it
easier for the business to hold their position or just
harvest (i.e. milk the cow) resulting in positive cash
flow.
➢ Dog – the business now must decide whether to divest
(i.e. put the dog down) or may hold position in the
short-term if modest positive cash flows are being
made.
 STRENGTH

• What do you excel at?

• What do others see as your strengths?

S
WEAKNESS
• What could you do better?
• What are others likely to see as weaknesses?

T W OPPORTUNITY

O
• What opportunities are open to you?
• What trends could you take advantage of?

THREAT

• What threats could harm you?

• What are your competitors up to?

Vision
TO MAI NTAI N T HE HI GHE ST
LEVELS OF QUA L I T Y S ERV I CES
SO THAT W E CAN PROV I DE
THE B ES T I NT ERNET S ERV I CE S
I N T HE COUNT RY.
VALUES
Mission
TO MAI NTAI N T HE HI GHE ST
L EV EL S OF QUA L I T Y S ERV I CES
SO T HAT W E CAN PROV I DE
T HE B ES T I NT ERNET S ERV I CE S
I N T HE COUNT RY.
Goals
TO MAI NTAI N THE HI GHEST
L EVELS OF QUALI TY SERVI CES
SO THAT WE CAN PROVI DE
T HE BEST I NTERNET SERVI CES
I N THE COUNTRY.
 S T R AT E G I C C H O I C E

Lower cost Differentiation

Board target
Cost leadership Differentiation

Competitive scope

Cost forcus Differentiation focus

Narrow target
S T R AT E G I C C H O I C E

Thêm tiêu đề phụ

 S T R AT E G I C C H O I C E

Human resource management Finance

Functional
Strategies

Operations Marketing
S T R AT E G I C C H O I C E

Thêm tiêu đề phụ

P O RT E R ' S VA L U E C H A I N A N A LY S I S

Thêm tiêu đề phụ

 LORNA ALVARADO CAHAYA Dewi NEIL Tran
T h ere ar e man y v ari at i o n s o f T h ere ar e man y v ari at i o n s o f T h ere are man y v ari at i o n s o f
p assag es o f L o rem Ip su m p assag es o f L o rem Ip su m p assag es o f Lo rem Ip su m
av ai l ab l e av ai l ab l e av ai l ab l e
IDEA
1 123-456-7890

2 hello@reallygreatsite. com

3 w w w.reallygreatsite. com

4 w w w.reallygreatsite. com
BAA

THANK YOU
FOR LISTENING
C O N N EC T IN G A LL O F U S WIT H
T H E WO R L D