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    Mẫu Business Plan 2

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    tranbaoan2180
    The document outlines a business plan for a restaurant called Aphrodite that serves healthy, low-sugar foods. It includes sections on the business description, customer analysis, operations plan, and marketing plan. The business description provides details on the ownership structure and goals to establish more branches nationwide. The customer analysis examines the target demographics of individuals interested in healthy eating. The operations plan outlines the organizational structure and job responsibilities. Finally, the marketing plan details social media promotion and collaboration with food delivery apps to attract customers.

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    Mẫu Business Plan 2

    Uploaded by

    tranbaoan2180
    11 views37 pages
    The document outlines a business plan for a restaurant called Aphrodite that serves healthy, low-sugar foods. It includes sections on the business description, customer analysis, operations plan, and marketing plan. The business description provides details on the ownership structure and goals to establish more branches nationwide. The customer analysis examines the target demographics of individuals interested in healthy eating. The operations plan outlines the organizational structure and job responsibilities. Finally, the marketing plan details social media promotion and collaboration with food delivery apps to attract customers.

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    The document outlines a business plan for a restaurant called Aphrodite that serves healthy, low-sugar foods. It includes sections on the business description, customer analysis, operations plan, and marketing plan. The business description provides details on the ownership structure and goals to establish more branches nationwide. The customer analysis examines the target demographics of individuals interested in healthy eating. The operations plan outlines the organizational structure and job responsibilities. Finally, the marketing plan details social media promotion and collaboration with food delivery apps to attract customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    11 views37 pages

    Mẫu Business Plan 2

    Uploaded by

    tranbaoan2180
    The document outlines a business plan for a restaurant called Aphrodite that serves healthy, low-sugar foods. It includes sections on the business description, customer analysis, operations plan, and marketing plan. The business description provides details on the ownership structure and goals to establish more branches nationwide. The customer analysis examines the target demographics of individuals interested in healthy eating. The operations plan outlines the organizational structure and job responsibilities. Finally, the marketing plan details social media promotion and collaboration with food delivery apps to attract customers.

    Copyright:

    © All Rights Reserved
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    of 37

    RESTAURA

    NT
    BUSINESS
    PLAN
    MEMBERS:
    Nguyễn Thị A
    Lại Thị B
    Mang Thị C
    Nguyễn Thị X
    CONTENTS
    Description of
    the Business 01 Operations
    03
    Customer Plan
    03
    Analysis 02 Marketing
    04
    05 Plan
    5
    1.
    DESCRIPTI
    ON OF THE
    BUSINESS
    1.1 BUSINESS IDEA
    TYPES OF TYPES OF
    COMPANY BUSINESS
    Private Restaurant

    PRODU NAME OF
    CT COMPANY
    Healthy foods APHRODITE
    and drinks
    OUR
    LOG
    O
    OUR
    YOUR COMPANY
    LOGO
    APHRODITE is a restaurant
    that serves low-sugar, low-
    carb food with the criteria of
    cleanliness and deliciousness.
    1.2 MAJOR OF
    PRODUCTS
    60k 60k Roll40k
    eggs +
    Lotus rice Beef Sauteed Noodle

    50k
    Chopped 50k
    Chicken
    meat salad
    1.3 OWNERSHIP STRUCTURE
    PARTNERSHIPS
    Name Post Share

    Nguyễn Thị Cẩm Hoàng CEO 40%

    Lại Vĩnh Nghi Business Manager 20%

    Mang Thị Thủy Tiên Financial Manager 20%

    Nguyễn Thị Mai Thi Marketing Manager 20%


    1.4 VISIO -Brings satisfaction to customers
    N
    VISION -Establish more branches nationwide

    , -To provide a variety of dishes with low calories but MISSIO


    MISSIO still ensures all nutrients for customers
    NS

    N, -Making the way to lose weight easier

    CORE
    CORE VALUES Customer service – Responsibility - Creativity
    VALUE
    1.5 SWOT ANALYSIS
    STRENGT WEAKNE
    HS SSES
    S W
    OPPORTU
    NITIES O T THREATS
     Have a good service
    STRENGTH  Diverse and eye – catching dishes
     Adorable prices.
    S
     Lack of experience.
     There is no fixed supply of material
     Unfamiliar for customers
    WEAKNESS
    Solutions: find fixed supplies,
    promote advertising
     Providing different types of
    healthy foods and drinks
     There is a delivery service
    OPPORTUNITI  Selling some of restaurant
    products ( salad dressings, brown
    ES rice, …)
     The potential rising price of
    certain foods
     Competitive with other brand
     Unstable customers
    THREATS
    Solutions: Find a sources of
    goods with stable prices, create a
    special highlights for the
    restaurant to attract more
    customers.
    LON
    1.6 G
    TER SHO
    GOALS
    M RT
    GOAL 1 TER
    Dominate the healthy food
    market with many diverse M
    and rich dishes
    GOAL 1
    GOAL 2 Attract and have stable
    Create a highly customers
    professional brand GOAL 2
    Completing good services
    (staff, delivery,…)
    2.
    CUSTO
    MER
    ANALY
    2.1 DESCRIPTION OF CUSTOMERS

    DEMOGRA PSYCHOGRA
    PHICS GEOGRAPHICS PHICS
    -Sex: all genders -Location: Ho Chi Minh city -Personalities: foodie, enjoy
    -Age: over 1 year-old -Region: district 10 , conveniences, losing weight
    -Income: middle class neighboring areas -Interests: eat clean, loving
    -Location: city center -Population: more than 370 healthy food
    thousand people -Life style habits: healthy
    -Climate: tropical climate lifestyle
    2.2 LOCATION, NUMBER &
    RESOURCES OF CUSTOMERS

    LOCATION
    284 Ly Thuong Kiet street,
    ward 14, district 10, HCM
    city
    NUMBER & RESOURCES OF CUSTOMERS
    60% Resources of Number
    50% Customers

    40%
    Gymer 50%
    30% Office Worker 30%
    20%
    Student 15%
    10%
    Traveller 5%
    0%
    Gymer Offical Student Traveller
    Worker
    3.
    OPERATIO
    N PLAN
    3.1 ORGANIZATION OF THE
    COMPANY
    CEO

    Business Manager Financial Manager Marketing Manager


    3.2
    DECRIPTION
    OF MAJOR
    OPERATIONS
     Control and responsibility
     Direction in company
     Approval of financial
     Investment projects
    Nguyễn Thị A
    CEO (Chief Executive
    Officer)
    Assess and identify new
    opportunities
     Establish the company’s goals and
    objectives.
     Recruit and train new employees
    Lại Thị B  Make sure that the company has
    Business sufficient resources
    Manager
     Supervise and Budget the
    financial reporting
     Review company financial
    reports
    Analyses market trends
    Mang Thị C
    Financial Manager
    Website management.
     Social media management.
     Copywriting and content
    management.
     PR and corporate
    Nguyễn Thị X
    communications.
    Marketing Manager
    3.3 HUMAN RESOURCES PLAN
    -

    Staffi
    ng
    Compensation and
    benefits

    Basic workplace policies


    Training and
    development
    3.4 ANALYSIS OF RESOURCES
    NEEDED

    Kitchen techniques and Clean food sources


    exclusive recipes

    Flat Target Customer


    4. MARKETING PLAN
    4.1 MAJOR MARKETING
    ACTIVITIES

    - Social media promotion


    - Hand out flyer
    - Sale promotion
    4.1.1.
    Online
    Run ads on Facebook and Collaboration with food
    update products on fanpage delivery applications
    Hire the famous people in fitness and food reviewer to marketing
    online, advertise on their Facebook, Instagram
    4.1.2
    Offline
    Distribute coupons and flyers at the
    gyms and intersection nearby.
    4.2 Resources
    Needed
    Market survey 01
    01

    03 Appropriate
    02
    02 location

    Budget 03 05

    04 Staff
    4.3 Schedule of Marketing Activities

    (within first 6 months)


    (within last 6 months)
    THANK YOU FOR
    YOUR ATTENTION!

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