FINANCIAL

INCLUSION
Projects
1) Navigating the SEO of Information

2) Debt in disguise - Uncover BNPL

3) Make India Voke with

vocational skill development
 Navigating the SEO of Information
In an era of digital information overload,
distinguishing credible financial advice from
the noise has become a task, especially on
social media platforms. The rise of
'finfluencers'— has brought a mix of both
educational value and misinformation.

This landscape makes it vital to promote

media literacy specifically tailored to
financial content. A key aspect of this media
literacy is advocating for lower-risk
investment options like mutual funds.
 The Campaign
Youth-Centric Content: Craft content using
contemporary trends and popular culture
references to captivate the attention of young
audiences.

Resource Hub: Create a comprehensive

resource hub with tools and materials to assist
Gen Z in effectively managing
misinformation.
 Debt in disguise
This project is dedicated to tackling the growing issue
of credit card debt among Gen Z, primarily stemming
from the Buy-Now-Pay-Later (BNPL) approach.

A lot of our spending decisions are influenced by

social media colloquially called The
#TikTokMadeMeBuyIt Generation

The initiative aims to equip young individuals

essential financial knowledge
● enabling them to make prudent financial decisions
● avoid accumulating unmanageable debt
● secure a stable financial future
 The Campaign
Social Media Awareness Workshop: Utilize
social media platforms to disseminate
accurate information and promote critical
thinking skills. Engage young influencers to
reach a broader audience.

Collaboration with Educational

Institutions: Partner with schools and
colleges to include media literacy in their
curricula and promote the importance of
credible sources.
 Make India Voke
In today's rapidly evolving job market, there is a
growing necessity for vocational skill
development to ensure individuals are equipped
with the practical skills required for employment
and economic independence.

The project aims to empower young people,

particularly those facing economic challenges,
with the skills required to secure gainful
employment and pursue fulfilling careers.
 The Campaign
Careers 2050: Provide participants with
guidance on choosing a career path based on
their interests and the available opportunities
in their region.

Teach a Skill Workshops: Conduct

informative workshops and seminars on the
importance of vocational skills in today's job
market, targeting schools, colleges, and
community centers.
 Details

Campaign Name: Navigating the SEO of

Step 1
Information

Hold an online or offline workshop with 5 people to

start conversations.
Duration: 45 minutes
Step 2
Date of event: Saturday/ Sunday

Can you invite a guest too?

Make a social media poster and sharing in your

Step 3
school/ society/tuition centre.

During the event: Take pictures & videos. Email them

Steps
Step 4
to your trainer afterwards.