EVENT

BY: SURYA
DATA SCIENCE-B
WHAT is meant by big data analytics?
Data analytics (DA) is the process of
examining data sets in order to find
trends and draw conclusions about the
information they contain. Increasingly,
data analytics is done with the aid of
specialized systems and software
What is big data analytics ?
Big data analytics is the use of advanced analytic
techniques against very large, diverse data sets that
include structured, semi-structured and unstructured
data, from different sources, and in different sizes
from terabytes to zettabytes.
Why is big data importance ?

Data analytics helps provide insights that improve the

way our society functions. In health care, big data
analytics not only
W keeps track of and analyzes individual

records, but plays a critical role in measuring COVID-19

outcomes on a global scale. It informs health ministries
within each nation’s government on how to proceed with
vaccinations and devises solutions for mitigating
pandemic outbreaks in the future.
 What Are the tools used in big data analytics?

Data mining tools: Programs that allow users to search within structured and
unstructured big data
NoSQL databases: Non-relational data management systems ideal for dealing
with raw and unstructured data.
Data warehouses: Storage for large amounts of data collected from many
different sources, typically using predefined schemas.
What are the benefits of big data analytics?

Customer Acquisition and Retention

Focused and Targeted Promotions
Potential Risks Identification
Innovate
Complex Supplier Networks
Cost optimization
Improve Efficiency.
Here are some examples of Big Data
applications that affect people every day.
Transportation.
Advertising and Marketing.
Banking and Financial Services.
Government.
Media and Entertainment.
Meteorology.
Healthcare.
Cybersecurity.
APPILICATIONS OF BIG DATA
ANALYTICS?
Banking and Securities
Communications, Media and Entertainment
Healthcare Providers
Education
Manufacturing and Natural Resources
Government
Insurance
Retail and Wholesale trade
 HOW BIG DATA USES IN DAILY
LIFE?

Using analytics to understand customer behavior in order to

optimize the customer experience. Predicting future trends in
order to make better business decisions.