Models of

COMMUNICATION
Oral Communication 11
 Learning
OBJECTIVES
• differentiate the different • demonstrate mutual
models of understanding between
communication; and communicators through
• distinguish the distinct effective message
features of each delivery and reception.
communication model.
• design and explain their
communication model; and
• create a 1-minute video
illustrating the different
models of communication.
Group
DISCUSSION
• What are the distinct features of the communication
model?
• How do we apply the communication model in real-
life conversations?
• What are the key differences between linear and
transactional communication models?
• How does the interactive communication model
promote effective message delivery and reception?
Group
DISCUSSION
• What are the distinct features of the communication
model?
• what are the key elements of the communication
model?
• what is/are the important factor(s) that affect
communication?
• how does communication work according to your
communication model?
 Aristotle’s
MODEL OF COMMUNICATION
Aristotle’s MC
 Aristotle’s MC
• Stresses the importance of the audience
• Focuses on public speaking rather than interpersonal
communication.
• Five elements: speaker, speech, occasion, audience,
and effect.
Shannon-Weaver’s
MODEL OF COMMUNICATION
Shannon-Weaver’s MC
• Designed to develop effective communication
between the sender and the receiver.
• In this model, “Noise is an important factor.
• Consists of five elements: Information source,
transmitter, channel, receiver, destination, and noise.
 Schramm’s
MODEL OF COMMUNICATION
 Schramm’s MC
• emphasized that both the sender and the receiver take
turns in playing the role of encoder and decoder.
• Communication can take place only when there is
somehow a commonality in the field of experience of
both the source and destination.
• Stresses the importance of encoding and decoding
processes.
 Berlo’s
MODEL OF COMMUNICATION
 Berlo’s MC
For the communication to transpire the
communicators should demonstrate:
• the same level in terms of communication skills
• knowledge about the topic
• attitude toward the same subject
• familiarity with the social system as well as the
culture of each other.
 Helical
Helical
MODEL OF COMMUNICATION
 Helical MC

The process of communication evolves from the very birth of

an individual and continues for as long as he lives.
 Helical MC
• Communication is supposed to be continuous and non-
repetitive.
• It is always growing, accumulative, and moving forward.
 Communication
MODEL DESIGN
In groups, design your own communication model
based on the features you find most effective and
relevant. Create a presentation explaining your
model's distinct features and how it can be applied in
specific communication contexts.
Let’s SHARE

• How will you make use of your knowledge of the

communication models to communicate effectively?
• In a multicultural and fast-changing world, how can
learning communication models enable you to become an
effective communicator?