Managing Information Technology

& With CEO, CIO & Managers

Lecture 3
ICT applications in Business and
Management
nvthoan@ftu.edu.vn
http://web.ftu.edu.vn/thoan

MIS 8.2011 – 6.2012 – 2013 – 10.2014 – 3.2016

MIS - 2016
 CEO & CIO
Q1. Find a company, propose a List of at
least 5 ICT applications projects in a
company?
Eg. University
- LAN
- Internet
- Wifi
- Data Center
- HR, Finance applications project
MIS - 2016
 CEO & CIO
Q2. Find a company, open the company’s
website, list at least 3 criteria to evaluate
the website?
Eg. University
- Content
- Context

MIS - 2016
 Web Site Rules: Rule 1/6
5-4

⚫Offer something unique

⚪ Offer hard-to-find goods
⯍Global audience
⯍Reasonable prices

New
Value

MIS - 2016 9/11/2017

 Web Site Rules: Rule 2/6
5-5

⚫Web site must be aesthetically

pleasing
⚪ Use of color schemes, backgrounds, high quality images
⚪ Clear, concise, and consistent layout
⯍Increases chances of return
⯍Can separate a Web site from the competition

Nice
Feelings
MIS - 2016 9/11/2017
 Web Site Rules: Rule 3/6
5-6

⚫Web site must be easy to

use and fast
⚪ Easy navigation
⚪ Fast download speed
⯍Average user will wait only a couple of seconds for a Web site to
download
⚪ Present brief summary information with hyperlinks
⯍Allows users to “drill down”

Easy
and Fast
MIS - 2016 9/11/2017
 Web Site Rules: Rule 4/6
5-7

⚫Web site must motivate

people to visit, stay, and
return?
⚪ Create a community
⯍BMW Car Club of America (BMWCCA)
🞆Users share tips on maintenance, repair, and other items, and
follow electronic links to other BMW resources.
🞆Buy from each other

Relationship

MIS - 2016 9/11/2017

 Web Site Rules: Rule 5/6
5-8

⚫Advertise your presence on

the Web?
⚪ Pull marketing
⯍A passive method of attracting to a specific site
⯍Include the Web site address on all promotional materials
⯍Advertise your Web site on other sites

Promotion

MIS - 2016 9/11/2017

 Web Site Rules: Rule 5 (cont’d)/6
5-9

⚫Advertise your presence on the

Web (cont’d)
⚪ Pay-per-click
⯍Only pay for advertising when user clicks on it
⯍Affiliate marketing—Website owners post ads on their site
⯍Problem: click fraud—artificially clicking on ads to create revenue
🞆Network click fraud
🞆Competitive click fraud

MIS - 2016 9/11/2017

 Web Site Rules: Rule 6/6
5-10

⚫Learn from your Web

⚪ Who are your customers?
⚪ What are they doing?

⚫Web analytics
⚪ Analyze behavior of visitors
⯍Path the visitors take
⯍Length of the visit
⯍Number of pages viewed
⯍Page from which they exit
Data
Mining
MIS - 2016 9/11/2017
 CEO & CIO
Q3. Find a company, open the company’s
website, List at least FIVE ways or activities to
promote products, services or image of
company through the website?
Eg. Factory
- News letter
- Google ads

MIS - 2016
 Search Engine Advertising (1/10)
5-12

⚫ Sponsored search
⚪ Pay to ensure a spot on
top of search results page
⚪ Company in control of ad
positioning
⚪ Pay-per-click
⚪ Can get costly

Google
MIS - 2016 9/11/2017
Ads
 Search Engine Optimization (2/10)
5-13

⚫ Position within search

results based on SEO
complex formula
⚫ Site owner has no
control over the
position of the ad
⚫ Optimization based
on:
⚪ Web site updates
⚪ Use of key terms
⚪ Unethical “tricks”
MIS - 2016 9/11/2017
 Build YouTube Channel
Steve Chen and Chad Hurley (3/10)
5-14

⚫ Former PayPal
employees
⚫ Went online in 2005
⚫ 30 million videos a
day
⚫ 9.1 million users
⚫ Sold to Google for
$1.76 billion

MIS - 2016 9/11/2017

 Using Google Apps (Sites, Forms) (4/10)
6-15

⚫ Gmail: Web-based e-
mails
⚫ Google Calendar:
Collaborative calendar
⚫ Google Talk: IM client
⚫ Google Docs: Online
office suite
⚫ Google Sites:
Collaboration suite for
team information

MIS - 2016 9/11/2017

 Using Social Network/Online Community
(5/10)
6-16

⚫ Social networking
⚪ Business uses
(i.e., LinkedIn)
⚪ Social uses
(i.e., Facebook.com,
MySpace.com)

MIS - 2016 9/11/2017

 Using Viral Marketing (6/10)
6-17

⚫ Promoting a product / service via online content that

can be shared.
⚪ Example: BMW short films by famous directors
⚫ Coined by Harvard professor Jeffery Rayport
⚫ Critical Factors of Viral Marketing (Thomas Baekdal):
⚪ Do something unexpected
⚪ Make people feel something
⚪ Make sequels
⚪ Allow sharing and easy distribution Viral
⚪ Never restrict access to the content

MIS - 2016 9/11/2017

 Top Web 2.0 Sites (7/10)
6-18

⚫ Several companies publish ranking of top Web 2.0 sites:

⚪ Yahoo!
⚪ Complete
⚪ Quantcast
⚪ Alexa

MIS - 2016 9/11/2017

 CEO & CIO
Q3. Find 5 companies successfully applied ICT,
Ecommerce in the last 20 years?
Eg.
- Amazon, eBay, Alibaba, Rakuten
- Toyota,
- Walmart

MIS - 2016
 Online Travel
6-20

⚫ Online travel agencies

⚪ Expedia, Travelocity, Orbitz
⚪ 75 percent of surveyed travelers visit online travel sites
before booking travel
⚫ Direct customer relationships
⚪ JetBlue, InterContinental Hotels
⚪ Customers purchase services directly
⚫ Travel search engines
⚪ Kayak, SideStep, Mobissimo, Yahoo!’s FareChase
⯍Link to suppliers’ Web sites

MIS - 2016 9/11/2017

 EBay.com
8-21

⚫ Founded in 1995
⚫ 84 million users
⚫ Sales of $116 billion,
United States
(2007)
⚫ Problems
⚪ Shill bidding
⚪ Senders who don’t
send

MIS - 2016 9/11/2017

 Amazon.com

9-22

We have this beautiful, elegant,

high-I.Q. part of our business
that we have been working hard
on for many years.”

Jeff Bezos, Founder and

CEO of Amazon.com

MIS - 2016 9/11/2017

 SCM Dell.com
9-23

⚫ Automation of business
processes between
supplier and multiple
customers
⚪ Before transaction
⚪ During transaction
⚪ After transaction
⚫ Trading exchanges
⚪ Equilibrium between
buyers and sellers
⚪ Vertical markets Source: http://www.dell.com

MIS - 2016 9/11/2017

 Radio Frequency Identification (RFID) 5/6
9-24

⚫ Replacement for standard bar codes

⚫ Transceiver and antenna
⚫ Diverse usage opportunities
⚫ Line-of-sight reading not necessary
⚫ RFID tags can contain more
information than bar codes
⚫ Scanning can be done from greater
distance
⚪ Passive tags—range of few feet Source: MERO AG.

⚪ Active tags—range of hundreds of feet

MIS - 2016 9/11/2017

 Amazon.com
9-25

⚫ 35 million customers worldwide

⚫ Innovations leading to satisfaction
⚪ Personalized greeting
⚪ Memory for recent
purchases
⚪ Targeted “gold box” offers
and bargains
⚫ Fraud protection
⚪ Shipping vs. billing address
comparison
⚪ Method of shipment checks
⚪ Credit card sources checks
⚫ “One-click” shopping
Order
MIS - 2016 9/11/2017
Fulfillment
 CEO & CIO
Q4. Find the most recent regulations of
Vietnam about the ICT Applications Skills
(Using ITC Application Skills) for business
people and managers?
Eg. Officials
- WEPIW
- Typing

MIS - 2016
 Computer Literacy
11-27

⚫ Computer literacy
⚪ Necessary skill in today’s world
⚪ May be the difference between being employed or
unemployed
⚪ Many different jobs involve the use of computers

Skills

MIS - 2016 9/11/2017

 Digital Divide
11-28

⚫ Major ethical challenge

⚫ New class system of power
⚪ Power comes from
knowledge
⚫ The gap in the United
States is shrinking
⚪ Rural communities, the
elderly, people with
disabilities, and minorities
lag behind national averages
⚫ Widening gap between
developed and developing
countries
Threats

MIS - 2016 9/11/2017

 One Laptop Per Child (OLPC)
11-29

⚫ OLPC
⚫ Make Internet access
affordable for everyone
⚫ Goal is to get the price
down to $100 each for
governments and
charities to buy
⚫ Target: Children in
developing world

MIS - 2016 9/11/2017

 Q&A.
Q5. Why MIS Projects are difficult?

MIS - 2016 30
 Q&A.

Q6. What is RFP and FRQ

Write a RFP for Data Center for your
company

MIS - 2016 31
 Q&A.
Q7. Centralized Vs Decentralized
What is your decision?
1 Big data center vs 3 small data centers

MIS - 2016 32
 Q&A.
Q8. What are 3 keys to IS
Security Policy
People
Techonolgy
And? P….

MIS - 2016 33
 2014. Q&A.
Q9. List 3 ICT application projects that
is more effective with Outsourcing
- PC maintenance
- Software development
- Your choice?

MIS - 2016 34
 In class Practice
Individual Practice – ICT Skills
BSG – Game
How can you manage a 250 million Sport Shoes Company.

MIS - 2016 35
 In Class Practice
1. List 10 steps to build, develop website for company
2. List 7-8 criteria for evaluation of a website
3. List 4 key conditions for ICT application success

4. Practice 1: Five ICT application skills, including - WEP,

Skype, Teamviewer, Facebook, Youtube channel.
5. Practice 2: Five ICT application skills, including: Wiki,
Google advance Search, Dropbox, Google Drive, Google
Maps.
6. Practice 3: Five ICT application skills (advanced):
Managing website, Google Site, Blog, Email marketing,
Using professional software (marketing, project…), Internet
Banking.
7. Mobile apps: Youtube, Dropbox, Skype, Wiki, Flickr,
Facebook, Twitter, Viber, Gmail, Maps, Translate…
MIS - 2016 36
HMDYK?
 In Class Practice
8. Find three SCM solutions providers.
9. Find three CRM solutions providers.
10.Find three ERP solutions providers.
11.What is the good percentage for ICT staff/all
staff?
12.List 5 software needed for your company.
13.List 5 website relating to Import Export
Promotion?
14.Find 5 companies in Vietnam which have
implemented ERP successfully?
15.List at least 5 software applications you are
using at work
16.Propose 5 software applications, ICT
applications for your company (5-10 years)
MIS - 2016 38
 Review
• What is the key skills for CIO or ICT
leader to successfully mamage ICT
applications in businesses?
• Successful criteria for CIO?

MIS - 2016
 27. Key conditional skills for CIO

Chapter 1

• Skills pivotal for success in executive IT roles

1-40
 Review
• How much ICT applications effect business
functions and processes, which is most
effected?
• What functions need ICT application most?
• Sales, marketing, accouting, management,
production, …

MIS - 2016
ICT application can improve what ring
in the Value Chain?
Chapter 1

Value Chain

1-42
 Lessons
Steve Jobs

MIS - 2016
 Good Words

1-44

“If we'd given customers what

they said they wanted, we'd
have built a computer they'd
have been happy with a year
after we spoke to them—not
something they'd want now…”
Steve Jobs,
Apple Computer
Needs
MIS - 2016 9/11/2017
 Lessons
Peter Drucker

MIS - 2016
 Good Boss understands Creati
1-46
vity

⚫ Apple has many failures:

⚪ Mac TV 1993
⚪ PowerMac G4 Cube
⚪ Lisa and Newton
⚫ Perter Drucker suggest that a company’s survival
may depend upon those employees who fail over
and over but try new ideas.

MIS - 2016 9/11/2017

 Lessons
Peter Drucker

MIS - 2016
 Lessons
Peter Drucker

MIS - 2016
 Lessons
Peter Drucker

MIS - 2016
 Lessons
Peter Drucker

MIS - 2016
 Lessons
Peter Drucker

MIS - 2016
 Lessons
Peter Drucker

MIS - 2016
 Lessons
Peter Drucker

MIS - 2016
 Lessons
Peter Drucker

MIS - 2016
 Good Leaders see opportunities
2-55

Internet
Browser
⚫ August 9, 1995
THEN

⚫ Who see this

opportunity

⚫ Anyone can
connect to
NOW the Internet

MIS - 2016 9/11/2017

 New technologies bring more chances
2-56

Web 2.0
⚫ Social network
⚫ Web
⚫ Is it a flat world?

⚫ Wikipedia a
huge success

MIS - 2016 9/11/2017

 Lessons
Bill Gates

MIS - 2016
 Good Vision from Sam Walton
2-58

⚫ Connect with
suppliers
and
customers
⚫ Wal-Mart
became an
early leader
⚪ RFID tags
used
SCM
MIS - 2016 9/11/2017
 Lessons
Sam Walton

MIS - 2016
 Lessons
Sam Walton

MIS - 2016
 Gates tells, Google does it !
2-61

You can Google

⚫ Google
for most of the
things

⚫ Information at
your finger tips

⚫ Individuals have
access to massive
amounts of
information

MIS - 2016 9/11/2017

 We always need Talents
3-62

⚫ Both dropped out of college

to run Micro-Soft in 1975
⚫ Partnership with IBM to
install MS-DOS on all PCs set
the stage
⚫ Gates’ worth—$58 Billion
Key ⚫ Allen’s worth—$16.8 Billion
people
MIS - 2016 9/11/2017
 Lesson from BG
1-63

⚫Amazon.com
⚫ Find a clip about Amazon.com warehouse
management and order implementation?
⚫ Can you explain meaning of Amazon.com logo?

MIS - 2016 9/11/2017

 Good words – It takes time

9-64

We have this beautiful,

elegant, high-I.Q. part of our
business that we have been
working hard on for many
years.”
Jeff Bezos, Founder and
CEO of Amazon.com

MIS - 2016 9/11/2017

 Smart Idea – Amazon warehouse
9-65

Fulfillm
⚫ 35 million customers worldwide
ent
⚫ Innovations leading to satisfaction
⚪ Personalized greeting
⚪ Memory for recent
purchases
⚪ Targeted “gold box” offers
and bargains
⚫ Fraud protection
⚪ Shipping vs. billing address
comparison
⚪ Method of shipment checks
⚪ Credit card sources checks
⚫ “One-click” shopping
MIS - 2016 9/11/2017
 Lesson from BG
1-66

⚫Dell.com
⚫Access dell.com and find a good
configuration for 100 PCs using
for internal training
⚫What PC can you buy with 750
USD?
⚫ What lessons for Vietnam companies selling online?

MIS - 2016 9/11/2017

 Smart idea – Dell’s website
9-67
SCM

⚫ Automation of business
processes between
supplier and multiple
customers
⚪ Before transaction
⚪ During transaction
⚪ After transaction
⚫ Trading exchanges
⚪ Equilibrium between
buyers and sellers
⚪ Vertical markets Source: http://www.dell.com

MIS - 2016 9/11/2017

 Discussion
1-68

⚫3 waves of development
⚫ 3 revolution of mankind?

MIS - 2016 9/11/2017

 3 waves that change the world
11-69

⚫ The Third Wave by Alvin Toffler describes three phases or

“waves of changes”
3 waves
⚫ First wave of
⚪ A civilization based CHANGE
on agriculture and
handwork
⚪ Relatively primitive
stage
⚪ Lasted thousands
of years

MIS - 2016 9/11/2017

 ICT is that the 3rd Wave of Change for
Mankind ?
11-70

⚫ Second wave
⚪ The Industrial
Revolution
⚪ Began at the end of the
18th century and lasted
about 150 years

⚫Third wave
⚪ The Information Age
⚪ Information becomes 3 waves
the currency
of
CHANGE
MIS - 2016 9/11/2017
 First wave – food to eat

1-71
 Second wave – doing things

1-72
 Third wave - collaboration
• Find a video about ICT revolutions
and future of ICT in lives (or you can
find on
www.youtube.com/ecomftu2012)
• Send email to class, nvthoan@ftu.edu.vn

1-73
 T4th Wave – Integration !!

1-74
 T4th Wave – Integration !!
The former German minister of economics
and technology drew from his own
experience of brining his country’s start-
ups to the valley for six months to learn
and connect.
As the world is shifting to new production
ways like 3D printing and artificial
intelligience, technology is starting to
replace cheap workforce. “If you focus on
Philipp Rosler speaking at the event tech, you have a great chance. Start right
now with new production ways; try to
merge the classical industry with the digital
one,” said Rosler.
“Hanoi’s start up community is far behind the level of Silicon Valley. Catching up
would require a lot of work”, said Thang. Instead of trying to compete with countries
like the U.S., Vietnam should use its cheap workforce to its advantage as the digital
outsourcer. See Space itself is based in Silicon Valley but its team of developers
works
1-75 in Hanoi.
 Third wave

1-76
 MIS movies

www.youtube.com/ecomftu2012

1-77
 End of Part 3
• 10 videos about MIS, Ecommerce
• 10 ICT applications skills
• Find 01 ICT applications Strategey

• Send links to class email and nvthoan@ftu.edu.vn

1-78