Dyson innovation

and enterprise

Karla Voicu and Anca Spinu

What is
innovation?
Innovation is when superiors in a business
think of new things to add to their current
products, so that they can have more features
to make them better than the previous product.
What is innovation in Dyson?
Innovation is a process, that companies go through with their products.
Old products New products
What is enterprise?
What is enterprise
in Dyson?
Dyson invented Dual Cyclonic
technology and they improved it with
another design that is called Root
Cyclone technology.
 Enterprise

This is proof of Dyson, trying their technological products, as they are testing if their
products are working properly with this new modern technology that they invented.
 What is the role of innovation and
enterprise in business success?
And what does it involve
Both innovation and enterprise play a very important role in the growth of the
business, competitiveness and sustainability in the business world.

Competitive advantage Business creation

Marketing expansion Risk taking
Adaption to change Resource allocation
Increased efficiency and production Innovation culture
 Risks
One risk that Dyson has, is high price. This is because in comparation with their
competitors, Dyson’s products have a higher price because they have incorporated
their technology, as well as they are a popular company, so they benefit from that, to
make their products more expensive.

This is a risk, because people will choose to buy a similar product but with a lower
price.
 Benefits
• Marketing expansion
• Adaption to change
• Business creation
• Risk taking
• Resource allocation
• Innovation culture
Thanks for listening
