Digital Marketing

What Is Digital
Marketing
A digital marketing professional
is expected to effectively use all
marketing tools and techniques
like PPC, SEO, SEM, email,
social media, and display
advertising
Online Marketing And
Digital Marketing Are
Different
Digital marketing, also
called online marketing,
refers to all marketing
efforts that occur on the
internet. Businesses
leverage digital channels
such as search engines,
social media, email, and
other websites to connect
with current and
prospective customers
Education Requirement For
Digital Marketing

Most digital marketing courses require a

bachelor's degree in any field, though some
may accept diploma holders or those with
work experience. Some digital marketing
programs may have specific prerequisites,
such as prior coursework in marketing,
statistics, or technology.
 4 Major Types Of Digital Marketing

Search Engine Content Social Media Search Engine

Marketing (SEM) Marketing Marketing (SMM) Optimization (SEO)

Search engine Content marketing Social media Search engine

marketing is the is the art of using a marketing is the optimization (SEO)
practice of marketing storyline with is the strategy of
use of social
a business using paid valuable creating content in
media platforms such a way that
advertisements that information that
appear on search translates to brand
and websites to search engines like
engine results pages building and promote a product Google will rank
(or SERPs). awareness among or service your page high on
Advertisers bid your target the search engine
audience
What Are The Basic Steps Of Digital
Marketing

1. Assess Your Current Skill Set.

2. Learn Digital Marketing Skills

3. Get Real-World Practice

4. Focus on content

5. Identify your goals

 Let's check out Some Digital Marketing Skills.

Video Marketing Data Analytic Content Marketing

SEO & SEM Social Media Be persuasive

Design Thinking & Email Marketing Highlight Your Skills
Planning
 The Benefits Of Digital Marketing
Easy and Convenient
conversions
Digital marketing lets
your customers take
Savings
action of expenses
immediately after
viewing your ad or
content.
With digital marketing, they
can click a link or save a blog
post and move along the sales
funnel right away. They might
not make a purchase
immediately, but they’ll stay
connected with you and give
you a chance to interact with
them further
Key Actıon 04
Savings Of Expenses
Digital marketing allows
you to gather customer
data in a way that offline
marketing can't. Data
collected digitally tends to
be much more precise and
specific.
With digital marketing, all
of this information is
already at your fingertips.
More Connection with
Easy Customization Customers
Digital marketing With digital marketing,
allows you to gather you can create just 1
content piece that draws
customer data in a visitors to your blog as
way that offline long as it's active. You can
marketing can't. Data create an email marketing
campaign that delivers
collected digitally messages to targeted
tends to be much customer lists on a
more precise and schedule, and it's easy to
change that schedule or the
specific. content if you need to do
so.
 Digital Marketing Strategy

Set Smart Goals

3 4 Identify Your Audience

Search Engine
Optimization (SEO) 2 5 Select your digital
marketing channels

Create a budget 1 6 Refine Your Marketing

Efforts
 How to start SEO
04
Understand how search engines use
01 URLs.
Plan your navigation based on
your home page.

Simple URLs convey content

SEO
Navigation is important for
search engines. 02 information. 05
03 Create a simple navigational
page for users. 06
URLs are displayed in search
results

Using breadcrumb
07 lists.
 What Type Of SEO Is Best
Here are a few practices that you
must follow strictly
• White-hat SEO practices are the best way to create a successful website.

• Provide quality services and content to the website's visitors

• Use keyword-rich, descriptive meta-tags

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Why Digital Marketing Important

From social media to text messages, there are

many ways to use digital marketing tactics in
order to communicate with your target audience.
Additionally, digital marketing has minimal
upfront costs, making it a cost-effective
marketing technique for small businesses