OFFERING PROPOSAL

FOR BRI PARTNERSHIP

Remboelan
Offering Partnership BRI
2022 - 2023

P T BAN K RAK YAT I N D O N E S IA ( P E R S E R O ) ,

TBK
Kantor Pusat
Divisi Retail Payment
Gedung BRI II lt. 8
Jl. Jend. Sudirman Kav.
44-46
Jakarta Pusat 10210
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Why BRI?
Bank BRI is the Biggest Bank in
Indonesia with 95 Million Customer
spread throughout the country with 70
Million Debit Card Holder (10 Million
of Mastercard user).
2 Million active Credit Card Holder
(And still increasing).
Bank BRI has 76.000 PriorityBanking
Customers. 18.000 of them are Based
in DKI Jakarta which is a potential
Database for your Merchant.
200.000 EDC Machine spread
throughout popular & favorite Merchant
in Indonesia.
Bank BRI has 10.000 Branch & Sub
Branch Office and 24.000 ATM all BANK BRI DEBIT & CREDIT CARDS COMPARISON
over the country,Supported with it own s
a t e l l i t e BRISAT (the first Bank in TOWARDS OTHER BANKS IN INDONESIA
the world to own it's dedicated satellite).

BRI CARDHOLDERS & BRIMO

USERS
Posisi Februari 2022
Bank terbesar dan
1
Kanto
19
Kantor
467
Kantor
611
Kanto
5.38
2BRI
1.86
7
Tera
±70 Juta
tersebar di Indonesia r Wilaya Caban
r Cab. Uni s Kartu Aktif
h g
Pusat Pembant t BRI
dengan didukung u
Meda
n Kartu
4 Juta
oleh... 4
Tera
s
132
Teras
BRI
16.88
0
Mesi
n
5.80
9 esi
M
n
504.23
3Agen
BRILIN
>150.0
00
Karyawa
n BRI
±16 Juta
User Aktif
BRI BRI Keliling ATM CRM K Group
900rb BRImo Kapal
Pekanbaru
2,3Juta Kartu
BRI 600rb
BRImo
±2,5 Juta
Kartu Aktif

Banjarmasin
Palembang 3,8Juta Kartu Manado
2,5Juta Kartu BRI 1Juta 2,2Juta Kartu
Padang BRI 600rb BRImo BRI 0,4Juta
1,6Juta Kartu BRImo BRImo
BRI
500rb
BRImo KCK
0,1Juta Kartu
Semarang
BRI
7Juta Kartu
0,1Juta BRImo
Lampung BRI 1,2Juta Makassar
2,6Juta Kartu BRImo Jayapura
4,9Juta Kartu
BRI 600rb 1Juta Kartu
BRI 0,9Juta
Jakarta 3 BRImo Denpasar BRI 0,2Juta
BRImo
3,8Juta Kartu 3,3Juta Kartu BRImo
Jakarta 1
BRI 1Juta BRI 0,7Juta
1,5Juta Kartu
BRImo BRImo
BRI Jogja
Jakarta 2 700rb 8,6Juta Kartu
3,3Juta Kartu BRImo BRI
Bandung 1,5Juta Surabay
BRI 1,2Juta
7,4Juta Kartu BRImo 3,7Juta
a Kartu Menjadi Merchant Partner BRI otomatis mendapatkan
BRImo
BRI BRI potensi transaksi yg sangat besar dengan Jumlah >
1,6Juta 1Juta BRImo 88,5 Juta User.
BRImo
 Why EDC Android BRI ?

OTA FEATURE
Over The Air (OTA) allows user to selfupdate
software and feature update without calling 01
technician

COMPLETE HARDWARE FEATURE

EDC Android is equipped with Camera, NFC,
Bluetooth, and GPS that much more adaptive to
02
technological development

BETTER COMPLAIN HANDLING

Call Technician on EDC Android to call technician
if there are problems with EDC
03

WIDER CELLULAR COVERAGE

EDC Android receives wider cellular coverage (3G 04
and 4G)

SECURITY FEATURE
Security Features: Random Keypad, Geo Fencing,
Terminal Line Encryption, and Software
05
Hardening
Our Existing Merchants
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WHY BRImo BRI?

Acceptance
±16 QRISDinamisme
Juta lalui
Active User EDCAndroid
BRI
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Disk
Diskon
20
on

%
Flow Transaction BRImo BRI
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Data Transaksi Kartu BRI

di Brand Remboelan
Data incoming kartu BRI di EDC non BRI

 Dengan menggunakan EDC BRI, Remboelan dapat melakukan

penghematan dari cost MDR sebesar +- Rp 100 juta (estimasi
selisih mdr kartu debit & kredit BRI)
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MDR Offering for EDC

Machine
No. Card Types Merchant Discount Rate

1 BRI Credit Card (On Us) 1,5% (One point five percent)

2 Other Bank Credit Card (Off Us) 1,8% (One point eight percent)

3 BRI Debit Card (On US) 0,15% (Zero point fifteen )

4 Other Bank Debit Card (Off Us) 1% (One percent)

5 BRIZZI (Electronic Money) 0,5% (Zero point five percent)

6 QRIS BRI 0,7% (Zero point seven percent)

7 QRIS Alipay 1,6% (Satu koma enam persen)

 Debit Card MDR rate’s comply with Bank Indonesia regulation about
National Payment Gateway (non negotiable)

 Deposit fund in BRI account: minimum IDR 1 Bio (for the end of the month)
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Program Promo Regular

Discount 20%

Estimated Budget: Rp. 1.000.000.000,-

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Program Promo Taktikal

BRI Debit & Credit Card Marketing Plan

Potongan Rp. 100.000,-

• Potongan Rp. 100.000,- utk pengguna kartu
Debit dan Kredit (Mastercard) dan BRImo BRI
• Min. transaksi Rp. 750.000,-
• Periode: Senin - Jumat
• Berlaku untuk dine in/take away
• 1 kartu / transaksi / hari
• Tidak dapat digabungkan dengan promo lain
• Budget ditanggung BRI 100%
Note: Minimum transaksi negotiable

Potongan Rp. 200.000,- Give Away Voucher

• Potongan Rp. 200.000,- utk pengguna • BRI akan membeli voucher
kartu Debit BRI Prioritas dan World Remboelan sebesar Rp. 50.000.000
Access • Untuk selanjutnya BRI akan
• Min. transaksi Rp. 1.500.000,- membuat campaign di social media
• Periode: Senin – Jumat berhadiah Voucher Remboelan
• Berlaku untuk dine in/take away
• 1 kartu / transaksi / hari
• Tidak dapat digabungkan dengan
promo lain
• Budget ditanggung BRI 100%

Deposit Promo: Rp.

250.000.000,-
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Bank BRI Media Plan

For this campaign, Bank BRI will dedicate media support for Merchant to
boost transaction and awareness

Tent Card / Tripod Banner:

• Tent Card A4 / A5 / A6 (By request)
• Tripod Banner A1 (By request)

SMS Blast (to be discussed)

Microsite BRI (to be discussed)

LED Banner BRI (to be discussed)

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Bank BRI's Media

Communication
LED Billboard

LED LOKASI SCBD

SCBD Jakarta Selatan
Ukuran (4 x 8 meter)

Estimated Value: 400

juta

LED LOKASI BSD

Jl. Pahlawan Seribu, Tangsel
Ukuran (5 x 10 meter)

Estimated Value: 150 juta

LED LOKASI Bandung

Jl. Asia Afrika, Kanwil Bandung
Ukuran (5 x 10 meter)

Estimated Value: 350 juta

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Bank BRI's Media

Communication
ATL
Tent card

71st Omakase
Watsons

Hardrock Momozen

*Biaya produksi + delivery ditanggung BRI

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Bank BRI's Media

Communication
ATL
Tripod

Kidzania C&F Perfumery

Upnormal

Excelso Hokben

Liberica
Senju Teppanyaki
*Biaya produksi + delivery ditanggung BRI
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Bank BRI's Media

Communication
* Need Further Discussion
BTL
SMS Blast

Microsite BRI (promo.bri.co.id)

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Attachment:
KARTU DEBIT BRI
NO BIN KARTU IMAGE KARTU

5326 5990 Debit BRI Private Promo Premium

Promo Premium
5326 5900 Debit BRI Prioritas

5326 5950 Debit BritAma Bisnis

5326 5989 Debit BritAma Valas

5221 8411 Debit BritAma Mastercard

5221 8420 Debit BritAma Muda

Debit Mastercard
5246 38xx Unembossed
5246 54xx (BRI Virtual Card)
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Attachment:
KARTU KREDIT BRI
NO BIN KARTU IMAGE KARTU

Promo Premium
5188 5603
CC BRI World Access
5188 5613

5520 0201
5520 0202

5520 0203

CC BRI Plati num

CC BRI Plati num OVO Card

5520 0212

5520 0252

5188 2852 CC BRI Wonderful Indonesia

5188 2801
5188 2802
5188 2821
5188 2822
5188 2841
5188 2842 CC BRI Easy Card
5188 5601
5188 5602
5188 5621
5188 5622
5188 5652
 T
HANK
YOU