RC COLA

MADE IN PAKISTAN
 GROUP MEMBERS

ASKHA SAJJAD L1S21BBAM0012

ALI ZAFAR L1S21BBAM0018
HARIS NISAR KHAN L1S21BB1M0010
 INTRODUCTION

 Introduced in 1905 by Claud A. Hatcher.

 RC Cola in 1934.
 Known for its balanced taste and quality
ingredients.
 Impact of RC Cola's relaunch in
Pakistan.
 PEST
ANALYSIS
P E
Political factors
Impact of government
tax, labor legislation
policies and regulations.
Economic factors
Purchasing power of
consumers.
Economic downturns
and recession.
S Social factors T Technological factors
Demand for beverages Distribution efficiency,
is heavily influenced by supply chain
consumer choices, management, and
tastes, and cultural manufacturing
values. processes.
 REASONS OF FAILURE

 Brutal Competition

 Financial Competition

 Capacity Tax

 Lack of Promotion
 MARKETING STRATEGIES

 PRODUCT

 Offered product

 RC cola ingredients

 Quality

 Depth
 PRICE

QUANTITY PRICE

1.5 Liters PKR 180/-

1 Liter PKR 130/-

500ml PKR 95/-

250ml PKR 70/-

 PROMOTION & DISTRIBUTION

 RC cola will use promotion channels such as TV ads, social media, gorilla

and influential marketing.

 RC cola will reduce its own profit for a while and will give more incentives

to the wholesalers and retailers.

 RC will approach retailers directly, offering credit and bonuses as incentives.

 Easy access on retail stores in our targeted areas.

 ACTION PROGRAM

 Marketing Research

 Branding and Packaging

 Product Development

 Marketing and Advertising

 Distribution Network
 BUDGET FOR MARKETING ACTIVITIES

TOTAL BUDGET = PKR 65 LAC

 RC Cola will invest around 5 lacs rupees for market research and analysis and 2 lac
rupees for branding and creative packaging.
 The biggest budget of RC cola will be spent on advertising, promotions, events and
sponsorships which will be around 50 lac rupees.
 RC Cola will also give distribution incentives to the best seller and the budget for this is
about 5 lac rupees.
 RC Cola will also provide 3 lac rupees for the process of monitoring and analytics to
make data driven decisions.
PAMPHLET PRINT
THANK YOU!