Communication

Strategy
GROUP 8
Anusyuit Chandran (230201023)
N D Manoj Kiran (230201074)
Nilay Ranjan (230201158)
Sai Sampath (230201100)
Sanchit Gupta (230201164)
Yukta Jain (230201150)
 Overview:
• Facts of the case
• Our commitment to transparency
• Comments from stakeholders
• Social media
• Our response to the video
 The drink that you love

So how much sugar is too much sugar?

According to the FDA, its Dietary Guidelines for

Americans “recommends limiting calories from added
sugars to less than 10 per cent of total calories per day”.

How much sugar does your sweet tea

contain?
The sweet tea is made from an “orange pekoe and pekoe
cut black tea”. Some of the other ingredients in the cup
include ice, and inverted sugar. Also note that in a large
cup of sweet tea, there are 40 grams of sugar.
Ensuring quality and trust

Customer-centric focus Transparency and

accuracy

Open communication
Rigorous quality
assurance
What you say
about us “I work there and we don’t do that…,” one wrote

while another added: “We don’t hand make sweet tea at our store it’s made
with a commercial tea machine.”

We have a machine for this… I never done this when I

worked at McDonald’s,” a third agreed.
Social media strategy
Social media strategy

Facebook:-
• Posts that connect with you
• posts that tell the truth
• Interactive activities

Instagram:-
• stories about you
• stories about us
• stories together.
Social media strategy

TALK TO YOU HERE

We will roll out fun intresting and informative shorts
Collaboration videos with various influencers

CRE T
SE U SHKONUOLWD
YO S
Social media stratagy
Twitter Strategy
The tweets will be timed and geographic-
based.

What our tweets feel like

• Us
• Fun
• Family
Our actions:

• Internal investigation and verification

• Employee discipline and policy adherence

• Review and update policies

• Employee support and training

• Legal action against employee and store

Thank You
F O R Y O U R A T T E N T I O N
 Our Team

Sai Sampath Nilay Ranjan Anusyuit

Chandran

N D Manoj Kiran Sanchit Gupta

Yukta Jain