FLIPKART

•Prepared By:
Anjani Vipulkumar Patel
•Enrollment no.:
202206100710002
 Process of
Internal
Introduction completing a
environment
purchase

History product Strengths

CONTENT
Buying a
Founder:
product on Weakness
Sachin Bansal
Flipkart

Founder: Binny Awards and

Investment Logo Updates
Bansal recognition
 Flipkart- world top 10 most visited E –
commerce website in India with
regards to traffic.

Multiple payment method available

for customers to make payment more
INTRODUCTI easy .
ON
Fastest growing e- commerce website
in India .

It sells nearly 30 products per

minute .
HISTORY

• Flipkart was founded in 2007

by Sachin Bansal and Binny Bansal, both
alumni of the Indian Institute of
Technology Delhi . They are not related
to each other. They worked for
Amazon.com , and left to create their
new company incorporated in October
2007 as Flipkart Online Services Pvt. Ltd.
The first product they sold was the book
Leaving Microsoft To Change The World
to a customer from Hyderabad . Flipkart
now employs more than 33,000 people .
Flipkart allows payment methods such as
Cash on delivery , credit or debit card,
transactions , net banking , e – gift
voucher and card swipe on delivery .
This Photo by Unknown author is licensed under CC BY-NC.
FOUNDER : SACHIN
BANSAL

Executive Chairman of Flipkart and Co- founder

Sachin spent his early years in Chandigarh . He graduated

from IIT – Delhi with a degree in Computer Engineering . In
2006 he joined Amazon.com in India which he later left to
set-up Flipkart .

As CEO , Sachin oversees all the customer facing activities of

the company ranging from technology to marketing . He is
also in charge of Flipkart's corporate division which include
the finance and legal departments .

An avid gaming enthusiast , Sachin likes to spend most of his

free time with his family .
 FOUNDER :
BINNY BANSAL
• COO AND Co – founder
• Born and raised in Chandigarh , Binny
went to get a degree in Computer
Engineering from IIT Delhi. He had a
brief stint at Amazon before taking
the entrepreneurial plunge with
Flipkart .
• At Flipkart , Binny oversees
all operational activities that come
into play from the time the customer
places on order till the time of
delivery . This spans across divisions
like warehousing, logistics and
customer support.
• A big fan of Salman Rushdie as well as
Stieg Larsson's "Millennium" series,
Binny is also passionate about soccer
and NBA . An active sportsman, he
used to captain his
school basketball and soccer teams .
 INVESTMENT

• Initially , they had spent ₹

400,000 ( US $ 5,900 ) only
for making the website to
set up the business. Flipkart
has later raised funding
from venture capital funds
Accel India ( $1 million in
2009 ) and Tiger Global
( $10 million in 2010 and
$20 million in June 2011 )
• Flipkart's reported sales
were ₹40 million ( US
$590,000) in FY 2008-2009
₹200 million (US$3.0
million)in FY 2009 – 2010
and ₹750 million ( US $ 11
million ) for FY 2010-2011.
• By August 2015 , after
raising $700 million ,
Flipkart had already raised
a total of $3 billion , over 12
rounds and 16 investors .
This Photo by Unknown author is licensed under CC BY.
BUYING A PRODUCT ON FLIPKART
• You can buy the product through your credit card , debit card , net banking ,
purchasing – wallets and CashOnDelivery .
• Express or normal delivery options available .
• Easy Return policies available on the website .
• All major inventory are located near to the airports .
• Major warehouses are located in Bangaluru ( headquarters ) , Chennai, Delhi ,
Hyderabad , Mumbai , Noida , Pune , Kolkata .
• Biggest advantage – Nationwide reach to all sellers of different sizes.
• Covers all tier – 1 tier – 2 tier – 3 cities .
 Wide range of
products Electronic good Apparels
categories :

Home and Men's and

Computer
kitchen women's
peripherals
appliances accessories
PRODUCT

Books and Baby and kids

Sports store
media section

Wear outs
Foot wares Baby care differentiated on
the basis of age.
 INTERNAL ENVIRONMENT

On time product Attractive payment Attractive & Hourly

delivery by its own modes discount Coupons
logistic company

Advance search Customer database

engine optimization management
 • Get the item
Procure from Supplier ( Just – in – time ) ( Supplier
selection )
• Keep Inventory ( Inventory Prediction , Planning )
• Clean & Check for sanity
Pages missing , MRP printed lesser than told to you
PROCESS OF • Pack the item
COMPLETING Tamper proof , weather proof , breakage proof

A PURCHASE • Selection courier & hand – over

Courier performances vary across regions a LOT
• Get tracking id & communicate to customer
Follow – up for timely delivery
• Take care of returns ( faulty product / user changes
their mind )
Minimize returns
STRENGTHS

24*7 customer support service .

Price reduction or discounted price .

Better search engine optimization .

Advance advertising and promotion.

Multiple payment method.

EMI option availability .

E voucher and e-gifts .

WEAKNESS

Less internet knowledge in the small cities

Less penetration in the small cities

No delivery to remote areas

Negative perception about online transaction

Slow return policies

 In April 2016 , Sachin Bansal & Binny Bansal were named
in 100 most influential by TIME .

In September 2015, Sachin Bansal and Binny

Bansal entered Forbes India Rich List debuting at the 86th
position with a net worth of $1.3 billion each .
AWARDS
AND Co - Founder of Flipkart , Sachin Bansal , got Entrepreneur
of the year Award 2012-2013 from Economic Times ,
RECOGNITIO leading Indian Economic Daily .
N
Flipkart.com was awarded Young Turk of the Year at CNBC
TV 18's" India Business Leader Awards 2012"( IBLA ) .

Flipkart.com - got Nominated for IndiaSMART Leaders of

Tomorrow Awards 2011.
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