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    This document summarizes a case study on the marketing of financial services in the Indian home loan market from 2015. The case study, published in the International Journal of Management and Development Studies, examined the home loan market in India and how various financial institutions marketed their services. It found that banks and non-banking financial institutions utilized different traditional and digital marketing strategies to promote home loans and attract customers.

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    This document summarizes a case study on the marketing of financial services in the Indian home loan market from 2015. The case study, published in the International Journal of Management and Development Studies, examined the home loan market in India and how various financial institutions marketed their services. It found that banks and non-banking financial institutions utilized different traditional and digital marketing strategies to promote home loans and attract customers.

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    © All Rights Reserved
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    8 views2 pages

    Kawaljeet Singh Animal 12

    Uploaded by

    Kawaljeet Singh
    This document summarizes a case study on the marketing of financial services in the Indian home loan market from 2015. The case study, published in the International Journal of Management and Development Studies, examined the home loan market in India and how various financial institutions marketed their services. It found that banks and non-banking financial institutions utilized different traditional and digital marketing strategies to promote home loans and attract customers.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    TITLE LOREM IPSUM

    SIT DOLOR AMET

    Shrestha, J. J., & Bora, B. (2015). Marketing of Financial


    Services: A Case Study of Indian Home Loan
    Market. International Journal of Management and
    Development Studies, 4(1), 103-110.
    TITLE LOREM IPSUM

    LOREM IPSUM DOLOR SIT NUNC VIVERRA IMPERDIET PELLENTESQUE HABITANT


    AMET, CONSECTETUER ENIM. FUSCE EST. VIVAMUS A MORBI TRISTIQUE SENECTUS
    ADIPISCING ELIT. TELLUS. ET NETUS.

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