Case II-Sales Data

Analysis
GROUP 6
ANUKRIT MEHTA-2022B1PGPMX004
BHUSHAN HATKAR-2022B1PGPMX007
 Descriptive Analytics
 Product Mix Analysis:
 Data set Used: Amount Sales, Item Types, City, Months, Quarters, Years
 Analysis Technique: Analyse sales distribution across different item types based on their location of sale to
understand the product mix. Identify which product categories contribute the most to overall sales based on
location and assess their seasonality.

 Seasonal Variation Analysis:

 Data set Used: Amount Sales, Item Types, Months, Quarters, Years
 Analysis Technique: Examine sales patterns across different months and seasons. Identify any seasonal variations or
trends to help plan marketing campaigns, promotions, and inventory management.

 Average Transaction Value Analysis:

 Data set Used: Amount Sales, Item Types, City, Months, Years
 Analysis Technique: Calculate and analyse the average transaction value for each item type over months and years
for each City. This provides insights into changes in customer purchasing behaviour and preferences.
 Predictive Analytics
 Sales Forecasting by City and product:
 Data set Used: Amount Sales, Item Types, City, Months, Quarters, Years
 Analysis Technique: Build predictive models to forecast sales for each item type per city. This can help in
optimizing inventory and marketing strategies tailored to the specific demand patterns in different
locations.

 Marketing and promotional efforts during non-peak periods:

 Data set Used: Amount Sales, Item Types, City, Months, Quarters, Years
 Analysis Technique: Predict seasonal variations in sales for different item types per location. This
information can guide marketing and promotional efforts during non peak seasons.
Investigative Analytics
 Customer Behaviour Anomalies:
 Data set Used: Amount Sales, Item Types, Quarters, Months, Years, Cities, Country
 Analysis Technique: Identify unusual patterns in customer behaviour, such as sudden changes in
purchasing frequency or the emergence of new buying trends. Investigate these anomalies to
understand their causes.
 Promotion Effectiveness Investigation:
 Data set Used: Amount Sales, Item Types, Quarters, Months, Years
 Analysis Technique: Dig deeper into the data to investigate the effectiveness of specific
promotions. Identify factors contributing to successful or unsuccessful promotions and refine
future marketing strategies.
Thank You