hick C en Product & Brand Click to edit Master subtitle style Management Of Venkys Chicken

Presented by Nilesh
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established in Chick 1971 en Venkys India Limited is a part of VH Group,recognized as the pioneer of Poultry Industry in India

VH Group

Manufactures processed chicken products, animal health products, solvent oil extraction, pellet feeds, SPF eggs apart from Nutritional health products for humans & pet food Today the group is popularly known the world over as Venkys. With a unique combination of expertise and experience and supported by strategic collaborations
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the group is the largest fully integrated

established in Chick 1976 n e A diversified company operating in distinct high growth segments:

Venkys (India) Ltd.

Poultry, Poultry Feed and Animal, Health Products, Oilseeds.

The company has steadily grown to over 30 units spread across India The Forbes business magazine of USA ranked Venkys (India) Limited as 67th among the 100 best global small companies in the year 19992000.
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Chick en Venkys (India) Limited sells its processed and further processed chicken under the Venkys brand name.

Products Packaging & Category

Venkys is the first national brand in the processed chicken segment and down the years, has become synonymous with nutrition, quality, and high standards in hygiene. It is a preferred supplier to the Indian outlets of McDonalds, KFC, Pizza Hut, and Dominos. The product range, catered to retail
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as well as institutional markets,

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Products Packaging & Category

Category : Cold Cut

Chicken Salami Sli Products : (Red Chicken Pepper Salami & Yellow Pep Chicken Franks

Chicken Salami Slices (Black Olives) Chicken Salami Sl Chicken Salami Slices (Green Pepperc

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Category : Cold Cut Products : Chicken Smoked Sausa Chicken Sausages

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Products Packaging & Category

Vienna Sausages

Chicken Salami Roll

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Products Packaging & Category Category : Heat

& Serve Products : MURG MASALA

CHICKEN LOLLIPOP

CHICKEN KHEEMA CHICKEN SHEEK KABAB BUTTER CHICKEN

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Products Packaging & Category CHICKEN MEAT &

BALLS CHICKEN POPCORN
ry ory : F Categ Serve : oducts Pr CHICKEN FINGERS

CHICKEN NUGGETS

CHICKEN CUTLETS

CHICKEN BURGER CHICKEN PATTY SAMOSA

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Products Packaging & Category

hole ry : W o ateg icken C Ch cts : u Prod Chicken Legs
Pre-cut Chicken Chicken Breasts Boneless Chicken

FRESH CHILLED Pre-cut CHICKEN

Chicken Boneless Chicken

Category : Ready CHICKEN to eat PICKLE Products :

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Place
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STRON G NATION AL PRESEN CE

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Place
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PRESENCE ACROSS GLOBE

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Promotion
Chick en Brand Venky's in Airtel CLT20

Blackburn Rovers.

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Competitiors
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YUMMYZ V/ S
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Godrej

&
Real Good

Brand Identity

Brand Identity includes brand ick names, logos, positioning, brand Ch associations, and brand en personality, brand toons etc. The Blue and Gold colours made it distinct from its competitors and added a sophisticated and international feel.Appearance of a signature added a personal touch to the brand. The seal symbolized technology and the premium nature of the Brand.

New identity captures the new brand essence and presents the company as an expert, empathetic, young and energetic brand

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Brand Image Healthy, Tasty, hygiene quality Brand Positioning hygienic ready to eat Chicken PLC Growth Stage

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Thank You

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