IN TOURISM SECTOR

12TH MAY, 2016

THURSDAY
Assam Tourism’s Goals in SDG

8.1 : Sustain per capita economic growth

in accordance with national circumstance
and, in particular, at least 7 per cent gross
domestic product growth per annum in the
least develop countries.

8.9 : By 2030 devise and implement

policies to promote sustainable tourism
that creates jobs and promotes local
culture and products.
Assam Tourism’s Goals in SDG

10.1 : By 2030, progressively achieve and

sustain income growth of the bottom 40%
of the population at a rate higher than the
National average.

10.2 : Empower and promote the social,

economic and political inclusion of all
irrespective of age, sex, disability, race,
ethnicity, origin, religion, or economic or
other status.
Assam Tourism’s Goals in SDG

11a : Support positive economic, social

and environmental link between urban,
pre-urban and rural areas by strengthening
National and regional development
planning.
Assam Tourism’s Goals in SDG

12b : Develop and implement tools to

monitor sustainable development impact
for sustainable tourism that creates jobs
and promotes local culture and product.
Assam Tourism’s Goals in SDG

17.15 : Respect each country’s policy

space and leadership to establish and
implement policies for poverty eradication
and sustainable development.
 e t
Assam h
T pu
m a
r ah
is synonymous with breathtaking B

natural beauty, teeming wildlife, immaculate

tea gardens and warm, beautiful people. It’s ine ndia
el
e lif s t I
strategic location in the northeast of India, and Th rthea
f No
o
it’s accessibility from the rest of the country
makes it the gateway to the northeastern states.
 Assam Tourism …. where we are …….

Tourist footfalls …..

Year Domestic Foreigner
2011 4339485 16400
2012 4511407 17542
2013 4143776 16136
2014 4438870 19953
2015 5491507 24673
 Vision
To make tourism an important tool for
socio-economic development of the state and
place the tourism sector on a high priority
for economic development of Assam
 Mission

To make Assam environmentally sustainable,

socio-culturally enriching and economically
beneficial.

To create awareness in promoting tourism,

sharing the benefits and in developing a tourism
friendly environment.
 Mission

To improve the quality of the existing tourists

products.

To devise pragmatic and long term Human

Resource Development programmes.

Encourage to Public Private Partnership (PPP)

for creating quality tourism infrastructure and
services.
 Challenges
Lack of aggressive marketing…

Inadequate tourism infrastructure…

Lack of awareness…

Lack of skilled man power…

Lack of self employment generation opportunities …

Absence of add-on recreational facilities…

Seasonal tourism …
 Strategy
Extensive marketing to make Assam a global tourism
destination so as to enhance the tourist footfall….
Engaging professional consultant
Participation in major National & International Fairs &
Festivals – one time approval of the entire events with
financial provision
Organising Road Shows
Marketing through Foreign Embassies in India
Encouraging Film Makers – preparation of detailed
policy
Goals - 8.1, 8.9, 10.1, 10.2, 11a, 12b, 17.15
 To create new tourism infrastructure and encourage
private sector investment

Infrastructure development through PPP mode.

 Hotel / Resort / Convention Centres
 Cruise Vessel / Speed Boats / Water Sports
 Wayside Amenities / Motels / Public convenience
 Homestay facility
 Golf course
 Heliport
 Hop on Hop off / Radio Taxi

Infrastructure development under PRASAD and

SWADESH DARSHAN Scheme.
Goals - 8.1, 8.9, 10.1, 10.2, 11a, 12b, 17.15
 To organise awareness programme among the local
community

Introducing Tourism as a subject in School Curriculum.

Digital sensitisation drive through Social Media.

Seminars / Workshops.

Exposure Tour for the Tour Operators.

Goals - 8.1, 8.9, 10.1, 10.2, 11a, 12b, 17.15

 Skill Development Programs

Setting up of more tourism training institutes

Need based training amongst the local community

through NGOs etc.

Engagement of school / college drop outs through

capacity building programmes – on Hospitality sector /
tourist guide etc.

Training programmes for tourism service providers.

Goals - 8.1, 8.9, 10.1, 10.2, 11a, 12b, 17.15

 Self Employment Generation :

By providing margin money assistance

Picnic tourism

Homestay

Rural & adventure tourism

Souvenir industry

Goals - 8.1, 8.9, 10.1, 10.2, 11a, 12b, 17.15

 Creation of add-on recreational facilities in major tourist
spots :

7D / 11D theatre / Amphitheatre

Convention centre.

Regular Ethnic Cultural Shows.

Free Wi-Fi facilities.

Children park / gym / spa / library etc.

Joy ride on bullock cart / elephant etc.

Goals - 8.1, 8.9, 10.1, 10.2, 11a, 12b, 17.15
 Activities during Off-season period:

Pilgrimage Tourism

Monsoon Tourism – Agriculture Tourism

Summer Camps for school students

MICE tourism (Meetings, Incentives, Conventions &

Exhibitions)

Goals - 8.1, 8.9, 10.1, 10.2, 11a, 12b, 17.15

 Resultant Employment Generation
Creation of Job Self Employment
Skill
Periods
Direct Indirect Direct Indirect Development

2016-17
to 10000 30000 5000 15000 10000
2018-19
2019-20
to 15000 45000 7000 20000 15000
2021-22
2022-23
to 20000 60000 10000 30000 20000
2024-25
2025-26
to 25000 75000 13000 40000 25000
2027-28
2028-29
to 30000 90000 15000 45000 30000
2029-30
Total 100000 300000 50000 150000 100000
 Trend of Tourist Footfalls
Year Domestic Foreigner
2010 4050924 15157
2015 5491507 24673

Projected Tourist Footfalls

Year Domestic Foreigner
2020 8000000 60000
2025 15000000 100000
2030 25000000 150000
 Source of fund
Govt. of Assam

Govt. of India

NEC

CSR

Loan from financial institutions

Private Investment etc.

Thank you!