Professional Documents
Culture Documents
Session 2
Session 2
Session 2
P
DEVELOPING A BUSINESS
PLAN
Planning
•In business, It is thinking ahead of
objectives, strategies, financing,
production, marketing, profit,
prospects, and growth possibilities.
Planning
•Business planning should be
realistic.
Planning
•Is based on available resources, and
is responsive to the needs of the
community. Otherwise, planning is
no different from dreaming.
Business Planning Explained
Planning is…
What to
do? And When to What to
expect in
How to do do it? the future.
it?
Business Planning
•Involves the attainment of
goals, and the way to
accomplish such goals.
Business Planning
•It should be properly planned
because consumer satisfaction means
business stability and growth in
financial language.
Business Planning
•It is a continuous process
until consumer satisfaction is
maximized and sustained.
Principles of Planning
Must be realistic .
•Author of Marketing
Management, said that
there four stages of
business planning.
Philip Kotler
• Businesswhich have
passed these stages are on
the way to sophisticated
planning.
Stages of Business Planning
Unplanned Stage .
Criteria
involved in the execution of the plan will
understand, believe, accept and support it.
be provide measures for a satisfactory accomplishment
of
of the objectives in terms of quantity, quality, time and
cost. These help in delegating responsibility and
measuring result.
Effective
State the policies which should guide people
in attaining the objectives.
Criteria
completing the activity.
of
corresponding costs.
Effective
Designate the officers who will be held accountable
for the accomplishment of the ogbjectives. Sufficient
authority should be delegated to such officers.
Planning
Components of Business
Planning
SWOT .
Objectives.
• Example:
- Catholics are prohibited from eating meat on Good Friday;
- Muslims do not eat pork
- Hindus are prohibited from eating cow meat
- Almost all religions prohibit incest
- Muslims can have two or more wives at the same time but this is
a taboo to Christians. A taboo to one religion may not be a taboo to another.
Nature of Religion
Civilized world – people
Some learned God through
Primitive form of religion – are exposed to many and
the wonders of science and
animism often conflicting beliefs,
technology
doctrines and opinions
• Etymologically, religion comes from the Latin word religio (respect for
what is sacred) and religare (to bind together).
Religion serves as an instrument of change.
Religion gives man comfort, strength, and hope in times of crisis and
despair.
https://books.google.com.ph/books?id=aY5QWDQpZLQC&printsec=frontcover#v=onepage&q&f=false
References