WHAT MAKES LIDL

SO FAST ?
Answer lies in
Lidl have implemented a simple
our values equation to run their products by
to add value, ‘Quality + Low price =
Good value’.
The company utilize this equation
combined with excessive focus on
their customer wants and needs
thus, being able to sell more
volume of such items and
dominate the sector.
AHEAD 2030
Proposing Customer Value
Value Proposition
Canvas
 VALUE MAP CUSTOMER PROFILE
N S
PAI

GA
Variety of Products
Product unlabeled or

IN C
wrong

REA
Lengthy checkout queues JOBS-

TOR
Daily purchase from
TO-
local providers

S
Investments BE-
Locating a staff Stock up on
that Drive Bonus Points and DONE
colleague on the fresh and
Profitability Referrals store floor
healthy
product
Frictionless Use Their Phones as a
checkout Freedom of Grocery Shopping
Automated Tool
Selection
Employee Smart shopping
Find
Relationship carts relevant
Lower Prices
PRO RVICE

ERS
&S

Shelf product
IEV
DU
E

automation Product
REL
CTS

GA freshness
N
S

Digitally-Enabled IN
PAI

Shopper S
Golden Circle
 WHAT = RESULT
Contactless product checking and
WHAT ? purchase with Language options

HOW ? HOW = PROCESS

Implement QR Code for each and every
product
WHY
?
WHY = PURPOSE
Full transparency between customers and store
 Transparency ensures customer expectations are met
accordingly, thus boosting the firm’s customer
retention
Builds customer trust, customer referral,
and customer conversions translated to
sales and customer satisfaction
Gain customer loyalty by practicing the general act of
openness

Transparency breeds trust

Key findings from The 2016 Label Insight Transparency ROI Study.
Business Fit
Model :
Business
Model Canvas
 Partners Activities Values Relationships Customers
1. Manufacturers 1. Procurement 1. To offer customer a 1. Friendly service with 1. Here we go
2. Brands 2. Distribution one-stop-shop and doorstep fresh material on again
3. Suppliers 3. Pricing give them more of every order 2. Family feeders
4. Logistic 4. Negotiation what they want on a 2. If every customer can pay 3. On-the-go
Partner with Vendors shopping trip less for similar groceries in 4. Variety seekers
5. Financial 5. Customer Data 2. Fresh and quality other supermarkets, Lidl will 5. Healthy and
Institutions Processing groceries pay back them for the natural
6. Online 6. Marketing 3. Online shopping difference 6. Gourmet focus
Shopping Store easy-to-book 10 3. Customer Club/ Benefits
Resources minutes’ delivery for members
slots for 1.5 Euro 4. Online shopping
1. Presence: Lidl has 3226 4. Pre-order through 5. Dedicated personal
branches across Germany the app and take it in assistance
2. logistic Network Lidl
3. Partnership and Channels
alliances
4. Employees 315,000 1. Branches/ Local
5. Suppliers Lidl
2. Online shop
3. Application
4. Media
Procurement-Distribution and logistics-Branches- Dedicated Service-Retail Sales-Online
Cost Salaries-Maintenance-Marketing and Branding-Customer
Revenue Sales-Commissions of affiliates-Delivery
s Service s Service
Problem Solution Fit
Customers have to be in long queue at the billing section in weekends
Solution: In this case we can provide self checkout machines so that they can scan their item’s
barcode and could pay through online by themselves.

For old age customers or differently abled customers wouldn’t have much health for shopping
and carrying all the items
Solution: If we are providing a online application of our supermarket with home delivery they
could have order it through that and it also helps to save time for the usual busy customers. For
attracting our app we can offer some discounts for new app users.

New customers feel much difficulties to find the items which they want
Solution: If we are having a digital map of our entire supermarket at the entrance they could
have easily find the item which they are searching for.

Customers from other countries they don’t understand most of the items and the usage of it
Solution: if we are monitoring a very short and attractive video of items and usage of it at each
sections this new customers will start try our all products.
 Product Market Fit :
Lean Product Pyramid
The Lean Product Pyramid

Defines the
acceptance
product.

Loyalty programs, hassle-free shopping

experience, memberships to our customer
community groups.

Which customers are we going to serve?

Which needs are going to meet?
What relative price will provide acceptable value for customers
and acceptable profitability for the customer.

Conducting interviews, competitor analysis, disruptive

technological advancements, customer database, focus on the
customer perspective

Customers with childerns who like to spend their shopping time

efficiently and effectively with their children.
Inside out perspectives​
• The main strength of a grocery is customer loyalty, and the
satisfaction consumers derive from the store.
• Most customers talk about the rudeness of employees and their
lack of concern for shoppers' needs.
• Cheaper rates, faster checkout, shorter lines, and better service
all help the grocery grow and attract more customers.
• Listening is the first step toward achieving customer satisfaction
and loyalty.
• Cheaper rates, faster checkout, shorter lines, and better service
all help the grocery grow and attract more customers.
• Placing smaller products on higher shelves and heavier products
on lower shelves, but also providing a device for reaching high
items, will improve a store's usability for customers
Outside in Perspective
Evalution Of Value Fit
Value Proposition
Statement