MARKETING ANALYZING

International
marketing
TABLE OF
CONTENT

Introduction Conclusion and remarks

1 2 3

Analysis market with 4p’s and Analyzing market with

legal and political environment
1. introduction

1. the electrical devices market is a promising sector due to technology development

2. Rwanda offers a promising future for Chinese businessmen interested in this industry
3. Rwanda has attracted global investors because of its political stability and dedication to
economic growth
HISENSE
 Marketing mix
Product:
1. offer products and services that align with the country's needs and preferences.
2. For example, smartphones, laptops, and home appliances are in high demand and make sure that
they adhere to international quality standards and are competitively priced.

Price:
1. consider local economic conditions as well as the financial resources of the Rwandan population.
Finding the correct balance between affordability and profitability is critical. Consider offering affordable
financing options or installment plans.
 Market mix(continue)
Place:
1. Establish distribution channels that are convenient for Rwandan consumers such as partnering with local
retailers, opening dedicated stores, or creating an efficient e-commerce platform.
Ensure that products are readily available in urban and rural areas, considering the diverse geography of
Rwanda.

Promotion:
1. Develop targeted marketing campaigns that reasonable with the Rwandan culture and values.
2. Invest in digital marketing and social media to attract a younger and more technologically sophisticated
audience. Consider working with local influencers such as musicians, sports players, and others, as well as
organizations, to create trust and reputation.
3. Highlight the unique selling points of your electronic devices, such as superior technology, durability, or
after-sales support, in promotional materials.
Political and legal environment
Understand the legal framework: Make sure you are aware of the business regulations and intellectual
property rights in Rwanda. It is also advisable to seek legal advice to ensure compliance and protect your
investments.
Stay informed about political development/ stability
Trade Agreements
Taxation and Incentives
Intellectual Property Protection registering trademarks and patents and understanding local enforcement
mechanisms.
Get involved with the local community: Building local partnerships with authorities and business
associations can provide valuable support. Engaging in corporate social responsibility activities demonstrates
a commitment to the community and can help businesses succeed in the long term.
Environmental and Social Responsibility
Conclusion and remark
Investing in the electronic devices market in Rwanda as a Chinese investor is a promising
opportunity, but it requires a strategic approach.
 it is essential to adapt to local preferences, navigate regulatory challenges, and stay attuned to
the evolving market dynamics to ensure a successful venture in Rwanda.
In Rwanda, it's crucial to understand the legal framework
Thank you !!!!!
NIYONIZEYE ALIANE