UNIT- 4

EMERGING ORGANIZATIONAL FORMS,

STRUCTURES AND INNOVATION

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 LEADING QUESTIONS
1. What is innovation?
2. Is there any difference between innovation,
invention and creativity? Do they have any
relationships? How?

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Innovation
 According to the New Oxford Dictionary (2004,
p. 942), innovation means to be able to: “Make
changes in something established, especially by
introducing new methods, ideas, or products”.
 According to the UK government, “innovation
is the process by which new ideas are
successfully exploited to create economic,
social and environmental value” (BIS 2014,
p.7).

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 Innovation ….
 “When an enterprise produces a good or service or
uses a method or input that is new to it, it makes a
technical change.
 The first company to make a given technical change
is an innovator.
 Its action is innovation.” Schmookler (1966)
 It is the creativity of an entrepreneur that results
in invention [creation of new knowledge] and
innovation [application of knowledge] to create
new products, services or processes.
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 INNOVATION MANAGEMENT
Innovation denotes, in general, a mechanism applied by the
organizations to adapt to changing conditions of competition,
technological advancement and market expansion by
producing newer products, techniques and systems
(Utterback, 1994; Dougherty and Hardy, 1996).
 Organizational innovation is “the tendency of the
organization to develop new or improved products/services
and its success in bringing those products/services to the
market”(Gumusluoglu and Ilsev, 2009: 467).
 It is also defined as the organizational capability to
renovate ideas and knowledge into new products, services or
processes continuously for the benefit of its stakeholders.
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 INNOVATION MANAGEMENT
 Attempts to renew the organization's relevance
 The focus is on external conditions, factors and
dynamics in discovering prospects and needs and
converting them into customers and solutions.
 Develop and introduce new value propositions in
the form of new products, processes or services.
 Innovation is inherently all centric, focused
outwardly on serving others.
 Its primary concern is nurturing efforts of
developing new value.
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 21ST CENTURY ORGANIZATIONAL
TRENDS
 There are five key organizational
trends:
1. Globalization
2. Diversity
3. Flexibility
4. Flat
5. Networking

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Individual Assignment 1
 Write a term paper on:
• How innovation help organizations to fit with
the dynamic world
• Emerging organizational forms and structures
that contribute for value creation to meet
customer needs and expectations
• The concept of acquisition and merger and
their alternatives
No Pp < 5
NB: Copy paste is strictly forbidden!

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 Group Assignment 2: Project work
 Select any organization which has been introduced
any change initiative and assess:
• The need for the change initiatives and its concepts
• The change implementation processes
• Change management strategy
• The challenges/resistances if any
• Strategies used to alleviate the challenges
• Its result
• Your reflection
No Pp < 12
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OSU

STAY BLESSED!!!

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 Thank You!

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