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Commercial Banks Lecture (ARS Baloch)
Commercial Banks Lecture (ARS Baloch)
Commercial Banks Lecture (ARS Baloch)
Profitability is a key parameter in assessing the performance of any business firm. Even in the banking sector after the banking sector reforms the priorities in
banking operations underwent far reaching changes. There had been a shift in the emphasis from development or social banking to commercially viable banking.
Profitability became the prime mover of the financial strength and performance of banks; hence the performance of the bank is measured on the basis of its
profitability.