Niche SMM

Content Assessment
Marketing Task
Assessment 2 2
Task Name: MINJUNGYOOK

3.1Student
IMPLEMENTATION
Number: S40068846
PLAN
Content Actions Task Owner Start Date Due Date Resources
Strategy Required Required
Upload new items
https://
New Item release – that would attract Graphic Designer 28/11 28/11
kanzi.com.au/
videos customers

Send an email to Make a content for https://

customers the Email Graphic Designer 29/11 29/11 www.instagram.co
(subscribers) m/kanzi_online/
About new
released items Send out emails to
subscribers & https://
Upload new upload new Marketing Team 30/11 30/11 www.instagram.co
released items arrivals on m/kanzi_online/
Instagram

Reporting process

We usually report couple of days before we start running the ads, we report our plan for the marketing
every time, and get a confirmation with the contents, (which product we are trying to aim for sales &
which product we are trying to promote) starting and finishing dates and most importantly, the budget.
This report sends to the general manager, or sometimes directly to the boss.
Because we run the ads all the time, every week, so we do not have much time to plan everything, so
© SOCIAL MEDIA COLLEGE
3.2 BUDGET DEVELOPMENT AND APPROVAL

Content Strategy Expense Category Expense Item Forecasted Monthly

Cost

Email marketing - $0 $0

New Item release – Instagram ads - $150

videos weekly Instagram ads fee $600

Facebook ads - $150 Facebook ads fee $600

weekly

Total

Describe your organisation’s strategy and budget approval process:

In our company, the marketing team plan for the marketing, budgets, descriptions, campaign, and
contents.
But we do discuss about ads contents with graphic designers as they make the contents.
We get approval directly from the boss, but if the boss is not available, we get it from the general
manager. © SOCIAL MEDIA COLLEGE
My company’s weekly marketing budget is $300, monthly budget is $1200.
4.1 BRAND IDENTITY CANVAS

Mission Statement

We provide affordable yet Trendy & Independent style pieces of Clothing, Accessories, Beauty, K-food
and Living goods products.
Our products are inspired by the latest trends in Korea.

Brand Voice Logo Imagery Colours

K A N Z I is a Korean Black , Pink

Women's & Men’s
Fashion Brand based
in Australia,
Sydney, was Social Media Networks
Tag lines
launched in Sydney FACEBOOK

Australia in 2009. #Koreanfashion

K A N Z I Defined by #K-food © SOCIAL MEDIA COLLEGE
4.2 CREATE & POST CONTENT
Social media caption Screenshot of content posted to social media

Check out Kanzi new arrivals! What’s your fave

pick?

Screenshot of your content

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4.3 REVIEW & REVISE STRATEGY

A. Who is the target audience for this piece of content? Why will this content engage them?

My target audience is the people who are interested in Korean fashion, Korean cosmetics, and
accessories, online shopping, promotions. Because people who are interested in these things, are
match with our brand.

B. Based on feedback on your social media post, does your strategy need to be revised? If yes, what
changes do you recommend?
No

C. Changing your strategy may require approval from management. Develop a process that your
organisation must follow for new social media marketing strategies, and specify at least two rules
that the team must adhere to.

Changing the strategy plan is not a big deal in our company, because we run ads all the time anyways.
But the budget for 1 month ($1200) can’t be changed, and can’t spend over the budget.
For an example, if we are trying to change the budget in the last week of the month, and if the budget
seems to be over $1200 in that month, then we need to report the boss about the situation, and follow
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4.4 TEAM MANAGEMENT
Scenario 1: A member of your team does not submit work on time. How would you manage this
situation?

Our company is a small team (we do have many workers in shops but head office is composed of a
small team). With 2 different online shopping mall platforms and as a small team, each of everyone has
a massive amounts work is given. So if one of a team member is on a delay with a specific work, it’s a
common thing that frequently happening in our company. Because everyone has their priorities within
their work. In this case, that team worker ask for a help from another person who can help, and let the
general manager know that we will be working on that together, and will be able to finish it by when.

Scenario 2: The work submitted does not align to the brief. How would you influence the team
member to change his/her work?

This kind of situation happens all the time in the company, because everyone’s perspective and opinion
is different. When this kind of situation happens, we explain again where and what to change or fix of
their work, or find some references to help them understand more clearly, and explain to them again
more specifically what is needs to be done.

Scenario 3: You believe that the work would benefit from collaboration with another team member.
How would you communicate this?
© SOCIAL MEDIA COLLEGE
4.5 CONTENT MARKETING TOOLS

Content marketing tool Key features Marketing and Advertising

Benefits

We always use this app for our

Able to communicate with company website, it makes
TIDIO LIVE CHAT on Shopify
customers promptly communication with customer
so much easier.

Able to make GIF files from JPEG

files very easily
Able to make GIF files from
We use this website a lot when
https://ezgif.com/ VIDEO files very easily
we are making contents for ads.
Editing is very easy using this
website (crop, rotate, cut, split…
etc).

Able to edit videos

© SOCIAL easily, able
MEDIA COLLEGE We use this app for our ads