MARKETING PROJECT

 Name: Hitesh Patel

 Class:-12c
 Subject:-Marketing
 Topic:- Watch
RAVEL
 INTRODUCTION
 Ravel is a well-known Swiss watchmaking company . They are
famous for creating high-quality and stylish wristwatches that are
popular all around the world. Ravel watches are known for their
precision, durability, and elegant designs.
 The brand has a strong reputation for innovation in watchmaking,
introducing various advancements in technology and design over the
years. Ravel offers a wide range of watches to cater to different tastes
and needs, from classic and timeless pieces to sports and luxury
models.
 PRODUCT
1. Ravel R-Classic : Ravel offers a collection of classic timepieces that exude timeless
elegance. These watches often feature simple and clean designs, making them suitable for
formal occasions and everyday wear.
2. Ravel R-Sport : Ravel is well-known for its sports watches, designed for active
individuals and athletes. These watches often include features like water resistance,
chronographs, and robust materials to withstand rugged activities. Ravel has been the
official timekeeper for various sports events, including cycling, basketball, and ice hockey.
3. Ravel R-Luxury : Ravel also has a line of luxury watches that combine Swiss
craftsmanship with premium materials and intricate details. These watches cater to
individuals looking for high-end timepieces.
4. Ravel R-Women's : Ravel offers a range of watches designed specifically for women,
featuring smaller case sizes, elegant designs, and feminine details.
 Price

1. Entry-Level Watches: Ravel offers entry-level watches that are budget-friendly and accessible
to a wide range of consumers. These watches are often powered by reliable quartz movements
and feature simple, classic designs. Prices for entry-level Ravel watches typically start at around
Rs.1500/- and can go up to approximately Rs5,000/-.
2. Mid-Range Watches: Ravel's mid-range watches are a significant part of their product lineup.
These watches come in various styles, including classic, sports, and fashion-oriented designs.
Many mid-range models offer a balance between quality and affordability. Prices for mid-range
Ravel watches typically range from around Rs.5,000/- to Rs.15,000/-, depending on the specific
model and features.
3. Luxury Watches: Ravel also offers luxury watches that are crafted with premium materials and
often feature advanced complications. These watches can be quite expensive, with prices starting
at Rs.15,000/- and going well into the Lakhs of Rupees.
 Place
 Retail Stores: Ravel operates its own brand boutiques and flagship stores in
prominent locations around the world. These boutiques serve as direct points of
sale where customers can browse, try on, and purchase Ravel watches. They are
often strategically placed in upscale shopping districts or tourist destinations.
 E-commerce Partners: Ravel also collaborates with reputable e-commerce
platforms and online retailers to expand its online distribution. This allows
customers to purchase Ravel watches through well-established online
marketplaces.
 Wholesale Distribution: Ravel also distributes its watches to wholesalers and
distributors, who in turn supply them to various retail outlets. This enables Ravel
to reach a broader network of retailers and customers.
 PROMOTION
1. Advertising: Ravel engages in advertising through various mediums, including television,
print media (such as magazines and newspapers), and online platforms. Their
advertisements often showcase the craftsmanship, design, and features of their watches,
highlighting the brand's quality.
2. Digital Marketing: Ravel has a strong online presence and utilizes digital marketing
channels extensively. This includes social media marketing on platforms like Facebook,
Instagram, and Twitter, as well as online display advertising and pay-per-click (PPC)
campaigns. They use these platforms to engage with customers, share product updates, and
run targeted advertising campaigns.
3. Sponsorships: Ravel is known for its extensive sports sponsorships, including
partnerships with various sporting events and organizations, such as cycling races,
basketball leagues, and more. These sponsorships help Ravel gain visibility and align the
brand with the values of sportsmanship and precision.
 WHY RAVEL IS UNIQUE FROM OTHER BRAND IN MARKET?

1. Variety: Ravel offers a wide range of watch styles, from classic to sporty and from
affordable to luxury. This variety appeals to a broad customer base, allowing individuals
to find a Ravel watch that suits their personal style and budget.
2. Affordability: While Ravel offers high-end luxury watches, they are also known for
producing affordable Swiss watches. This accessibility makes Swiss quality more
attainable to a wider audience.
3. Quality Movements: Ravel uses Swiss-made movements in their watches, ensuring
precision and reliability. They are known for their commitment to accurate timekeeping
4. Durability: Ravel watches are built to last, often featuring scratch-resistant sapphire
crystal and robust materials. This durability ensures that a Ravel watch can withstand
daily wear and tear.
LOGO

Ravel
PACKAGING
COMPETITOR
LABELLING