DISSERTATION TOPIC

NIGHTCLUBS

LIVE CASE STUDY BOOZE GARAGE

Eod Building-105 Sector 38A, Noida, Next To Great India Palace Mall, Sector-38, Noida - 201301

 Booze Garage - Brief (A unit of Dee Hotel India Pvt. Limited)

Director Mr. Gurpreet Singh comes up with a vision to open a chain of these pubs with same concept all over India under the same head. EOD, Noida will add a new dimension to clubbing experience with the launch of Booze Garage. The Garage bar- Island, trendy bar with uniquely designed drinks. It is spread over 3285 sq feet of carpet area

Booze Garage - Design Brief

The Pub along with a swanky 16 lane Bowling Alley. In keeping with Garage tradition, the bar features more classic art-deco furniture pieces, tables in the form of engine, car chairs etc. Leather upholstery sits on Ceramic rough carpeting. A special feature is the bar tables having Rim lights.

Booze Garage - USPs

Food Menu The Continental menu Continental dishes Emphasis on balanced food menu Garage theme menu dishes The Indian Menu Awadhi and dishes from North west frontier with Fusion touch Emphasis on balanced food menu Garage theme menu dishes

Bar Menu Has a unique collection of Wines, Trendy Mock tails and Cocktails. A good mix of- Blue, R&B, Retro and House music

Booze Garage - PR Objective

The PR Objectives are as follows: To position Booze Garage as the only Garage theme Pub in the capital with a Bowling alley. To reiterate the PUB image of being a trendsetter and setting bench mark for F&B offerings. Create and sustain visibility for the PUB and BOWLING ALLEY over a period of time.

Booze Garage - Target Audience

Socialites in the city The trendy Delhites Expats / International tourists Corporate clients I.T/ MNC in noida

Booze Garage - PR Approach

A phased approach covering both local and national media. A combination of media experiential, story pitches, article placements, one-on-one interactions with press. Constant footfall of celebrities i.e. Film star's, T.V Stars, Sports Heroes and other famous personalities from Fashion Industry.

Flowchart
Entry

Cash counter Bar counter Dinning area Lounge seating

Dance floor

Smoking room

DJ booth

Emergency exit

Mirror panels and mirror sequence work on dark black unglazed ceramic wall tiles.

Car tools at embedded on the entrance wall just above the entry door.

Dinning area for around 30 people.

Bar counter(4x2m) have seating for 30-35 people

6 Different chandeliers from

dropped ceiling making the the bar counter more prominent

Pendant lights with car exhaust pipes on one side of the entrance with an engine table placed below the unusual light fixture

DJ cabin (2x2sqm) Red wall paper with alcohols formula on it perfectly goes with the retro theme of the club

2mx1m glass top tables and leather upholstery one long sofa for comfortable seating

DJ system

Dance floor on the left side of the bar counter

Graffiti walls on one side of the entrance

Incandescent bulbs fixed in car wheel rims, used as pendant lights over the lounge area seating.

Leather Car chairs give a remarkable comfort level and look to the place

Steel and glass bar tables with car chair seating on the right side of the club.

2 Pillars with steel patches stitched with nuts over it support the dropped ceiling over the bar counter from two sides

15cm thick entry door with a modified car staring iron partition on one side

Synthetic leather upholstered Bar chairs with car posters on the back rest and iron rods at the bottom to support the legs of the occupant.

Bar counter with stainless steel finish top

Graffiti wall showing car parked in the garage gives a catchy look to the section.

Chandeliers over the bar counter

Can Lights and Spot Lights: They are inside cans which help direct the light and some of them can get fairly hot. Also, like all these lights, they can be mounted on trusses and attached to an intelligent light controller for best effects.

Dance floor ceiling

Graffiti ceiling of 2mx2m

Smoking room with fire extinguisher cabinet on one side and switches concealed behind the 1inch thick wooden ply boards and veneer on top

Track lights and moonflower lights to enhance the look of the dance floor

2m wide Emergency exit door and the door near the seating is connected to the bowling allays section of the place

Bar counter area from inside

Dual kitchen sink for washing glasses and small regular utensils

Refrigerator to store an amount of drinks to serve the clients

Dinning area with lacquer coated mirror at the back makes the place more communicating

Sprinklers installation system for fire security

Cove ceiling with wall paper under the wooden planks

CCTV camera

Incandescent bulbs fixed in wooden square planks

Wooden flooring

Dance floor rubber flooring

Cove lighting and pendant lighting in two different seating arrangements

A.C ducts

Materials
Floor- wooden and rubber tiles flooring Walls- Ceramic tiles , graffiti, paints , wood veneer, wall paper, lacquer finish mirrors Ceiling- Dropped ceiling, cove ceiling, graffiti Bar counter- steel Chairs- bar chairs and dinning chairs with synthetic leather upholstery lounge chairs- leather car seats Tables- steel, iron and glass Lights pendants, chandeliers, recessed lights, LED, moonflower lights, laser lights, track lights, incandescent bulbs

User requirements
Bar counter Lounge area Dinning area Dance floor DJ cabin Smoking room Emergency exit cash counter Security system

Conclusion
This Nightclub has a retro theme (car garage)which makes it more catchy and memorable. All the dimensions and furniture placements are according to the basic human dimensions. The height of the cash counter is too less. They have used incandescent bulbs very smartly as pendant lights with car wheel rims.