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Strategy Formulation
Strategy Formulation
Strategy Formulation
Strategy Formulation
Introduction
“To give people the power to share and make the world
more open and connected.”(Facebook)
Objectives
Strength:
• Strength is the power and excellence with the
resources, skills and advantages in relation to the
competitors.
• A strength is a distinct technical superiority such as,
Best technical know-how
Financial resources
Skill of the people in the organization,
Goodwill and image in the market for the product
and services,
Company’s access to best distribution network,
The discipline, morale, attitude and mannerisms of
Contd…
Weakness:
• Weakness is the incapability, limitation and
deficiency in resources such as technical, financial,
manpower, skills, brand image and distribution
pattern.
Discussion Question :
1. Discuss briefly how the general environment
segments posses opportunity and threats to firms
operating in particular economy?
SEGMENTS OF THE GENERAL ENVIRONMENT