BRAND REPORT CARD ON SRONA

BRAND EXTENSION

Taking Roger’s 5 Factors we have prepared the brand report card for
Sirona.
Relative advantage: Innovation seems superior to all available options.
Trialability: Innovation can be partially experienced first-hand.The rate
of acceptance is also influenced by how simple it is to test and use the
good or service.
Observability: Prospective adopters are less likely to employ an
invention if they are not aware of it or do not see their peers using it.
Compatibility: Innovation is viewed as being in line with prevailing
ideals, prior learnings, and user needs.
Complexity: The innovation is perceived as being challenging to use or
comprehend
 Peebuddy

Peebuddy Scale

1 2 3 4 5

Relative advantage -

Trialability -

Observability -

Compatibility -

Complexity -

Sirona hygiene
Sirona hygiene Scale

1 2 3 4 5

Relative advantage -

Trialability -

Observability -

Compatibility -

Complexity -
 Bodyguard

Bodyguard

1 2 3 4 5

Relative advantage -

Trialability -

Observability -

Compatibility -

Complexity -