5 BEST AD

CAMPAIGNS OF ALL

RESULTS
TIME

STRATEG
Y
Sources: Adobe, Adglitz

GOALS
1
“The great slogans are unforgettable or they have
credited a new category, or entrenched a brand in its
category as No. 1 or they discernibly changed the

RESULTS
culture of advertising or the popular culture as a
whole.

STRATEG
Y
GOALS
—Signs of great slogans

2
1. Disneyland: “The
happiest place on
Earth.”

This is one of the catchiest brand taglines in existence today, tracing

its roots back to the very early days of when the first park opened in
Anaheim, California. While the exact source of who originally
coined the tagline appears to be lost to history, it’s remained a
consistent part of Disneyland branding for many decades.

3
2. Nike: “Just do it.”

Coined by one of the company’s advertising agencies back in 1988,

this slogan is extremely action-oriented and does a great job of
communicating one of the core messages of Nike’s brand—to give
people the tools to be active and perform better.

4
3. Old Spice: “The
original. If your
grandfather hadn’t
worn it, you wouldn’t
exist.”
Known for their wildly creative television advertisements and
marketing campaigns, this American brand of male grooming
products has reinvented themselves in a big way since launching in
1937. This most recent tagline first made an appearance in 2008 on
the company’s new shower gel packaging, and launched the brand
down a path of edgy marketing campaigns that’d bring them back to
relevance with a younger demographic.

5
4. De Beers: “A
diamond is forever.”

According to Advertising Age, this is the single most recognized

slogan of the 20th century, with an estimated 90% of American
consumers still claiming to identify it, a whopping 73 years after its
creation.

6
5. MasterCard: “There
are some things money
can’t buy. For everything
else, there’s
MasterCard.”
This tagline, which headlined the credit card brand’s “Priceless”
campaign starting in 1997, quickly caught on through a series of
television commercials and larger campaigns that’d eventually be
expanded to reach more than 200 countries around the world.