ORGANIZATIONAL COMMUNICATION

OSM740

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 Learning objectives:
• To explore challenges from globalization, climate change, changing of
demographic, and terrorism.
• To identify 7 conceptualizations of communication.
• To understand Fayol’s principle of management
• To explore Communication in Classical Organization
THE CHALLENGE OF ORGANIZATIONAL
COMMUNICATION
CHALLENGES
Challenges from globalization
Globalization can
lead to problems such
as domestic job loss,
the exploitation of
workers in third-
world nations, and
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environmental
problems.
What is the meaning of globalization?
Article :

The Impact of
Globalization on CO
2 Emissions in
Malaysia*

This Photo by Unknown Author is licensed under CC BY Soo Cheng CHUAH1,

Chai Li CHEAM2,
Saliza SULAIMAN
Climate change
Climate change refers to long-term
shifts in temperatures and weather This Photo by Unknown Author is licensed under CC BY

patterns. These shifts may be natural,

such as through variations in the solar
cycle. But since the 1800s, human
activities have been the main driver of
climate change, primarily due to
burning fossil fuels like coal, oil and
gas.
Climate change
For over the past 200 years, the
burning of fossil fuels, such as coal
and oil, and deforestation have caused
the concentrations of heat-trapping
“greenhouse gases” to increase
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significantly in our atmosphere.

Global warming issues: article

Article

Exploring Community Perceptions of Climate Change

Issues in Peninsular Malaysia
Mashitoh Yaacob 1, *, Winnie Wing-Mui So 2and Noriko
Iizuka3
Changing of demographic
Demography is destiny” is an oft-cited phrase that
suggests the size, growth, and structure of a nation’s
population determines its long-term social,
economic, and political fabric. The phrase
highlights the role of demographics in shaping
many complex challenges and opportunities
societies face, including several pertinent to
economic growth and development.
Between 1971 and 2020, population
aged 50+ years of Malaysia grew
substantially from 1,218.74 to
6,694.92 thousand persons rising
at an increasing annual rate that
reached a maximum of 4.88% in
2002 and then decreased to 3.44%
in 2020.
Article : Consumer behavior towards
nanopackaging - A new trend in the food industry
Shahida Anusha Siddiquia , b , ∗ , Oscar Zannouc ,
Nur Alim Bahmidd , e , Hafize Fidanf , Abdel-Fadel
Alamoug , Аndrey Аshotovich Nagdalianh , i , Abdo
Hassounj , k , Ito Fernandol , Salam A. Ibrahimm,
Muhammad Arsyadn
 How we should see “organizational communication” as a
7 means for approaching the challenges of today’s world Craig proposed seven domains of
st communication theory

r
a
t
e
gi
e
s
prescribing how organizations should run rather than
describing or explaining how they actually do run
 How we should see “organizational communication” as a
means for approaching the challenges of today’s world
FAYOL’S PRINCIPLE OF MANAGEMENT-

HOW THEY RUN

 How we should see “organizational communication” as a
means for approaching the challenges of today’s world
FAYOL’S PRINCIPLE OF MANAGEMENT-

HOW THEY RUN

 How we should see “organizational communication” as a
means for approaching the challenges of today’s world
FAYOL’S PRINCIPLE OF MANAGEMENT-

HOW THEY RUN

 How we should see “organizational communication” as a
means for approaching the challenges of today’s world
FAYOL’S PRINCIPLE OF MANAGEMENT-

HOW THEY RUN

 How we should see “organizational communication” as a
means for approaching the challenges of today’s world
FAYOL’S PRINCIPLE OF MANAGEMENT-

HOW THEY RUN

 How we should see “organizational communication” as a
means for approaching the challenges of today’s world
FAYOL’S PRINCIPLE OF MANAGEMENT-

• Fayol’s THEORY

• A.

• B.

HOW THEY RUN

 How we should see “organizational communication” as a means for approaching the challenges of
today’s world

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Direction of communication flow
• In the classical theories of Fayol, Weber, and Taylor, the most
important route for communication is the
a. vertical flow of information along the scalar chain of the
organizational hierarchy.

b. communication in the organization flows downward in the form of

orders, rules, and directives.
CHANNELS OF COMMUNICATION
• Face to Face

• Written

WRITTEN
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