Communication Audit of

Tata Consumer Pvt Ltd

Effective communication is the heartbeat of any organization. The
communication audit will uncover gaps and help us create a blueprint to enhance
our internal and external communication. Let's dive in!

by DHRUV PITTI
23020654
 About Tata Consumer Pvt Ltd

Tata Consumer Pvt Ltd, headquarted in Mumbai, India, is a leading global producer and distributor of consumer goods and
beverages. With a diverse portfolio of products, including premium teas, coffee, packaged drinking water, and healthy beverages,
Tata Consumer strives to provide superior quality and sensory experiences to its customers.

The merger of the consumer products business of Tata Chemicals with Tata Global Beverages Limited (TGBL) was aimed at
spearheading our ambition to become a leading FMCG player.

Today TGBL, renamed to Tata Consumer Products, is home to well-loved brands - Tata Tea, Tetley, Tata Salt, Eight O’Clock Coffee,
Himalayan Water and emerging brands like Tata Sampann, Tata Soulfull, Tata Gluco Plus and Tata Water Plus
 PRODUCTS OFFERED BY
TATA CONSUMER PVT LTD.
Our offerings are rooted in the core Tata values of
responsibility and welfare of the community. Our brands
are present in over 40 countries with a diverse workforce
spread across the world.
Leaders in products such as: -
• TEA
• COFFEE
• LIQUID BEVERAGES
• FOODS
• OUT OF HOME RETAIL
 PEOPLE
Our people are driven by the passion to create better products for better living
While moving forward in our journey towards becoming a leading FMCG player, we are creating an
environment that inspires our people to do their best.
People Philosophy
Our people are the force behind our ability to do better each
day for our consumers and the communities we serve.
We believe in providing them with a culture that enables and empowers them.
For us to stay competitive and innovative, it is imperative to build a diverse workforce. Diversity and
Inclusion strengthens our organisation, and drives us towards a better future — one that's grounded
in equality.
 SUSTAINABILITY
We stand ‘For Better Living’. For Better - Nutrition | Sourcing | Communities | Planet
In our drive towards a sustainable future, we have instituted programmes and initiatives towards
sustainable sourcing, natural resources management, climate leadership, a circular economy and
community development.
Pillars of our Sustainability Strategy
• For Better sourcing
• For a Better planet
• For Better communities
• For Better nutrition
 MISSION STATEMENT
Tata Consumer's mission is to be a trusted partner in nurturing a healthier, happier world. The company aims to
achieve this by delivering innovative and sustainable products that prioritize the well-being of individuals and the
community.

Nurturing a Healthier Driving Innovation Building Strong

World
We strive to create products that
promote wellness and inspire
individuals to lead a healthier
lifestyle.
Embracing creativity and forward-
thinking, we are committed to
continuously developing
innovative solutions.
Communities
We actively engage with
communities, fostering inclusivity,
and making a positive impact on
society.
 LOGO
• The logo design embodies the company's commitment to
excellence, growth, and social responsibility.
• A logo can quickly grab viewers’ attention and
communicate a company’s core values in an interesting
way.
• That short attention span – you know, the one that causes
consumers to judge your business by its appearance – can
work to your advantage, if you have a solid logo to speak
for your company.
• This first impression is your way to
immediately communicate ownership over the product(s)
you sell or niche you dominate.
INTERNAL AND EXTERNAL STAKEHOLDERS
Tata Consumer's success is attributed to its robust network of stakeholders. Internally, the company values its
dedicated employees who work collectively towards achieving organizational goals. Externally, Tata Consumer
deeply values its customers, suppliers, shareholders, and the communities where it operates. Their support and
engagement fuel the continued growth and success of the company.

Employees Customers
Our team of passionate individuals drives our We prioritize gaining a deep understanding of our
vision forward and fosters a culture of innovation customers' needs and providing them with
and collaboration. exceptional value and experiences.

Suppliers Shareholders
We nurture strong partnerships with our suppliers, We remain committed to creating long-term value
ensuring a sustainable and responsible supply and generating sustainable returns for our
chain. shareholders.
COMMUNICATION CHANNELS & STRATEGIES
Tata Consumer employs various communication channels and strategies to engage with its internal and external
stakeholders. Internally, the company utilizes intranets, newsletters, town hall meetings, and regular team feedback
sessions to foster open communication and transparency. Externally, Tata Consumer focuses on digital marketing,
social media, public relations, and corporate social responsibility initiatives to connect and engage with its
customers, the media, and the wider public.

Internal External Corporate Social

Communication Communication Responsibility
Town Hall Meetings Digital Marketing Community Engagement
Programs
Team Feedback Sessions Social Media Presence
Sustainability Initiatives
COMPETITOR ANALYSIS IN TERMS
OF COMMUNICATION
Tata Consumer focuses on differentiating itself from competitors by leveraging effective communication strategies.
By analyzing competitors' communication practices, Tata Consumer identifies opportunities for improvement and
innovation. This enables the company to communicate its unique value proposition more effectively and resonates
with its target audience.

1 Brand Consistency 2 Targeted Campaigns

Tata Consumer ensures consistent messaging The company utilizes data-driven insights to
across all communication channels to develop create highly targeted communication
a strong brand identity. campaigns that cater to specific consumer
segments.

3 Storytelling 4 Monitoring and Adaptation

Tata Consumer effectively communicates its The company continuously monitors
brand story to establish an emotional competitors' communication strategies and
connection with consumers. adapts its approach to stay ahead in the market.
 COMMUNICATION AUDIT
The communication audit is a process that companies go through in order to determine how good
their communications are.
Communication involves how a company or organization sends and receives information; or shares
it with varying audiences.
For each type of communications that a company does, or the type of audience that they are
targeting with that communications, an audit needs to be completed.
You'll be able to find out where you are strongest and where you are weakest when it comes to
communications (both external and internal).
You'll have a number of goals with this audit. You want to identify who your key audiences are and
how effective you've been about communicating with them. How much do they know about your
products or services and your business in general?
What mistakes did you make in the past when it comes to communications? What opportunities did
you miss? Most of all, how can you ensure better communication in the future.
IMPORTANCE OF COMMUNICATION
AUDIT

1 Uncover Communication Gaps 2 Assess Effectiveness

Identify missing or redundant Determine if our messages are getting
communication channels to improve through and achieving their intended
efficiency and productivity. results.

3 Evaluate Engagement
Evaluate if employees are actively participating in the communication process and take
corrective actions if necessary.
OBJECTIVES OF COMMUNICATION AUDIT

Identify Communication Gaps Assess Effectiveness of Channels

Understand what communication is needed and Evaluate how effective our current
what is lacking to create a comprehensive communication channels are and learn where we
strategy. can further improve.

Recommend Improvement Strategies

Evaluate Employee Engagement
Based on our findings, create practical and
Measure levels of employee engagement and job effective solutions to fill communication gaps and
satisfaction by gathering employee feedback. improve overall communication processes.
 METHODOLOGY
1 Data Collection Methods
Surveys, focus groups, interviews, and consultation with management and external
communication experts.

2 Analysis Techniques
Content analysis, benchmarking, gap analysis, SWOT analysis, and statistical
analysis.

3 Report and Recommendations

The communication audit report will provide an accurate and comprehensive picture
of the current state, along with practical recommendations for improvement.

Employee Engagement
Overall, employees feel heard and
valued but would like more
opportunities for feedback.
KEY FINDINGS
Communication Strengths Organizational Climate
and Weaknesses
Overall, employees feel positive
about the organization and its
Managers feel communication is
culture, but there are minor issues
top-down while staff feel it's
that need to be addressed to
lacking and goalless.
maintain a healthy work
environment.
RECOMMENDATIONS
1 Clarify Communication 2 Reform the Communication
Objectives Channel Strategy
Ensure messages have clear and concise Create a two-way communication
goals, and how they link to business channel that fosters greater employee
objectives. participation and involvement.

3 Introduce More Communication training

Provide regular training on effective communication, to create a unified communication
structure.
 CONCLUSION

Summary of Findings and Importance of Ongoing

Recommendations Communication Evaluation
The communication audit has highlighted
The communication structure is not static,
both the strengths and weaknesses of Tata
but should rather be evaluated and adjusted
Consumer Pvt Ltd. Based on our findings,
frequently to maintain its effectiveness and
we have provided recommendations to
success.
create a comprehensive, effective
communication structure.
REFERENCES
• WWW.GOOGLE.COM
• https://www.tataconsumer.com/
• https://study.com/