Hotelska Grupa Budvanska Rivijera

Najveća crnogorska hotelska

01 grupacija

02 Osnovano 25.12.1997 , sjedište u

Budvi na adresi Trg Slobode 1
OPIS
KOMPANIJE
Upravlja i aktivno posluje sa 5
hotela
03

Osim vrhunske usluge, izuzetna

04 lokacija ovih hotela - u
neposrednoj blizini pješčanih
plaža - čini ove hotele naročito
atraktivnim.
 CILJNO TRŽIŠTE

Gosti iz regiona i zemalja

Porodične
Zapadne Evrope zajednice
Sve je veća prisutnost Istočne Evrope Ciljni segment jesu porodični
( Rusija i Ukrajina ) ljudi sa malom djecom
 SWOT ANALIZA

S O
W T
Strengths Threats
Weaknesses Opportunities •Sve veća prisutnost stranih
•Stručno upravljanje
•Nedovoljna saradnja izmedju •Pripajanje novih hotela investitora
•Kontinuitet
•Društveno odgovorno poslovanje •Odliv mlade radne snage
•Lako prikupljanje kapitala različitih organizacionih jedinica
kroz zeleni pojas •Inflacija
•Dobar menadžment •Neadekvatno planiranje rada
•Diversifikacija biznisa •Rat u Ukrajini
institucije
 VIZIJA , MISIJA I CILJEVI

Vizija Misija
bude sinonim za kompaniju koja
Društvo se odnosi prema okolini i prati stalno postavlja više standarde u
trend održivog razvoja oblasti poslovanja, kvaliteta
pružanja usluge

Ciljevi
postizati iz godine u godinu bolji
rezultati
 Analiza efekata pandemije COVID-19

PRIHODI 21.556,932 2019 NETO REZULTAT: 1.139.484

RASHODI19.408,256

PRIHODI 2.856.621 2020

NETO REZULTAT:
(9.154.029)
RASHODI 11.541.807

PRIHODI: 11.627.756 2021

NETO REZULTAT:
(2.236.829)
RASHODI: 13.289.095
Analiza efekata pandemije COVID-19

Svi regioni svijeta su zabilježili pad turističkih dolazaka u rasponu

od 69-84% za 2020. godinu
• Kreiranje novih ponuda

• Smanjenje cijena smještaja

• Odloženo plaćanje odmora

• Formiranje specijalnih ponuda

za organizovane grupe turista

• Riječ je o posebno dizajniranoj

oznaci

• Bezbjedan boravak turista

 Strategic analysis: business
environment
Strategic insights structure
infographics
Strategic analysis tools

Macro-environment PESTLE analysis

01
Jupiter is the biggest planet of them all Neptune is far away from Earth

Industry or sector Porter’s 5 forces

02
Mercury is the closest planet to the Sun Despite being red, Mars is a cold place

Competitors Strategic groups

03
Venus has a beautiful name but is hot Pluto is considered a dwarf planet

The organization SWOT analysis

04
Earth is the third planet from the Sun Ceres is in the main asteroid belt
 Strategic analysis: business
The organization
environment infographicsCompetitors
Jupiter is a gas giant and 01 02 Neptune is the farthest
the biggest planet planet from the Sun

Macro-
Market sector
environment
Mercury is the closest 04 03 Despite being red, Mars
planet to the Sun is a cold place
 Uticaj pandemije Covid-19
Society Internal Industry
Jupiter is a Earth is the Pluto is
gas giant and Structur
Politic third planet Demand considered a
the biggest e
from the Sun dwarf planet
planet
Neptune is Ceres is a
Mercury is Resource the farthest Market dwarf planet
Economi the closest s planet from like Pluto
c planet to the the Sun
Sun The Moon is
Despite Trade Earth’s only
Venus has a being red, law natural
beautiful Culture
Legal Mars is a satellite
name but is cold place
hot
 Strategic analysis: business
environment infographics
Structural Resource
forces forces
0
2
Political Economic Organizati Demand
Market forces
forces forces on forces

Cultural HH.RR.
Society forces forces Sector
0 0
1 3
Technologic Government Competency
Legal forces
forces forces forces
Strategic analysis: business
environment infographics
Jupiter is a gas giant and
Social the biggest planet
environment

Sector
Output
environment

Internal
environment
 Strategic analysis: business
Political forces environment infographics Economical forces

Government Demand

Structure Resources

Strategic analysis: Business environment

Culture Skills

Technology Market structure

Socio-cultural forces Technological forces

Social environment Industry environment Internal environment

 Strategic analysis: business
environment infographics
PESTLE analysis

P E S T L E
Environme
Political Economic Social Technologic Legal
nt
Jupiter is the Mercury is the Neptune is the Despite being Venus has a Earth is the
biggest planet closest planet to farthest planet red, Mars is a beautiful name third planet
of them all the Sun from the Sun cold place but is hot from the Sun
 Strategic analysis: business
environment
Bargaining powerinfographics
of
01 suppliers 02
Mercury is the closest planet
to the Sun

Threat of new entrants Threat of substitutes

Industry
It’s a gas giant and the Despite being red, Mars is a
biggest planet rivalry cold place

Bargaining power of buyers

03 Neptune is the farthest planet 04
from the Sun
 Strategic analysis: business
environment
01
infographics
02 03
Porter’s 5 forces

Bargaining power of Threat of new Bargaining power of

Mercury is the closest planet to suppliers entrants buyers
the Sun and the smallest one of
all the planets in the Solar
System. This planet's name has 04 05
nothing to do with the liquid
metal, since Mercury was named
after the Roman messenger god
Forces of industry
Threat of substitutes
rivalry
 Strategic analysis: business
environment infographics
Strategic group
High

matrix
Saturn
Mercury Earth is the third planet
from the Sun and the
Price

Jupiter only one that harbors life

in the Solar System
Mar
Venus s
Low

Standard Type Customized

 Strategic analysis: business
environment infographics
Resources Processing
Jupiter is a gas giant and 01 02 Neptune is the farthest
the biggest planet planet from the Sun

End Life cycle Manufacturing

Mercury is the closest 06 03 Despite being red, Mars
planet to the Sun assessment is a cold place

Use Distribution
Venus has a beautiful 05 04 Pluto is considered a
name but is hot dwarf planet
 Strategic analysis: business
environment
Economical
infographics
Technological
30% Despite being red, Mars 10% Neptune is far away
is a cold place from Earth

Political Socio-cultural
Mercury is the closest 20% Jupiter is a gas giant and 40%
planet to the Sun the biggest planet
 Strategic analysis: business
environment infographics
Core competencies
Jupiter is a gas giant and 01
the biggest planet

Marketing skills
02 Neptune is the farthest
planet from the Sun

Technical skills
Mercury is the closest 03
planet to the Sun

Ideation skills
04 Despite being red, Mars is a
cold place
 Strategic analysis: business
Jupiter
environment
Competence
infographics
Neptune
Jupiter is the biggest 06 analysis 01 Neptune is far away
planet from Earth

Mercury Mars
05 It’s the closest planet Despite being red, 02
to the Sun Mars is a cold place

Venus Pluto
Venus has a beautiful 04 03 Pluto is considered a
name dwarf planet
 Strategic analysis: business
environment infographics
01 02 03

Macro-
Market Competitors
environment
Mercury is the closest Despite being red, Mars Jupiter is a gas giant and
planet to the Sun is a cold place the biggest planet

04

Data collection
Neptune is far away
from Earth
 Strategic analysis: business
environment infographics
Mercury is the closest Despite being red, Mars is Jupiter is a gas giant and
planet to the Sun a cold place the biggest planet

Society Industry Competitor

C B C

Organization
 Strategic analysis: business
environment infographics

Macro-
Organization Competitor Sector
environment
Mercury is the closest Despite being red, Mars Jupiter is a gas giant and Neptune is far away
planet to the Sun is a cold place the biggest planet from Earth
 Strategic analysis: business
environment infographics
0 Political Economic Technologic
1
Macro-environment forces forces forces
Legal forces

0 Structural Resource Cultural HH.RR.

2
Organization forces forces forces forces

0 Market Demand Regulation Competitor

3
Industry forces forces forces forces