CHAPTER 5

THE TARGET CUSTOMER

SAMPLE SIZE
It represents a subset of the larger population or market you want to
understand.
SAMPLE SIZE COMPUTATION
1. Determine the population size in your target market location.
2. Utilize the Slovin’s Formula in computing the sample size.

Note:
The margin of error should not be higher than 5%
Procedure
Example:
Given Values:
n= ?
N= 6,094 (PRESENT POPULATION)
e= 5%
Substitute the Given Formula
1st Step
n= The margin of error of 5% must
be expressed as a decimal
value.

Included in the
formula
 Divide the given value of margin error (5%) by 100
5% / 100 = 0.05

2nd Step
Solve the square of 0.05. (base from PEMDAS RULE)
P – Parenthesis
n=
E – Exponent
M – Multiplication
D – Division n=
A – Addition
S- Substraction
3rd Step: Simplify the denominator using
PEMDAS rule
n=
=
=
= 375.3 Perform the Division Operation
N = 375 Round Off
Sample Size
Survey Questionnaire (for Competitors)
What is Indirect Competitor?
 Indirect competition means that businesses produce different
goods but target the same market and customer segments
Each Group will choose one “Indirect Competitor” from the outside of
the school.
The chosen Indirect Competitor should answer the Survey Questionnaire.
Dear respondents,

We the Grade 12 (Strand) students of Batobalani National High School are asking for your time and effort to
answer the following questions in the questionnaire that will be helpful for the completion of our survey. Your
cooperation in filling out information will be highly appreciated. Rest assured that all the answers given will be treated
with utmost confidentiality.

Direction: Kindly fill up the following questions listed below.

1. Do you sell (General Category of your product)

_____Yes_______No

2. If yes, indicate the volume of sales

Quantity:_______________(in pieces/ units per day)

3. Do you increase your production?

_____Yes_______No

4. If yes, indicate the frequency or percentage of increase (ex: 5% Annually)

_____________
 Questionnaire for Customers
Batobalani National High School
Senior High School Department
Batobalani, Paracale, Camarines Norte
SURVEY QUESTIONNAIRE FOR CUSTOMERS
Name (optional): _________________________
Brgy./Purok: _________________________
(Product Title)
Direction: Please put a check (✓) mark on your corresponding answer.
1. Do you eat fried chips?
__ Yes __ No
2. If yes, how often do you eat fried chips?
__ Once a day __ Once a week
__ Twice a day __ Twice a week
__ Thrice a day __ Thrice a week
__ Once a month __Once a year
__ Twice a month __ Twice a year
__ Thrice a month __ Thrice a year
_____________If others, please specify.
3. If we offer our product, a banana, and sweet potato star-shaped fried
chips, consisting of three different flavors (sweet, cheese, barbecue) in
one box with an attached printed board game, would you like to buy it?
__ Yes __ No
4. If yes, how many times are you willing to buy?
Age: _______ __ Once a day __ Once a week
Sex: ______ __ Twice a day __ Twice a week
__ Thrice a day __ Thrice a week
__ Once a month __Once a year
__ Twice a month __ Twice a year
__ Thrice a month __ Thrice a year
5. If you will avail, what price would you prefer?
__ 30 _40
__ 35 _45
6. Recommendation for Product Improvement.
__________________________________________________________
__________________________________________________________
__________________________________________________________
______________________________
Tabulation of the Survey
Step by step Procedure
1. count the number that answer Yes and No.
Ex: Do your drink extract juice?
Yes – 294
No - 16
Total – 310
( Do this step in Question no. 2-5 )
Ex:
2. If yes, How often?
Once daily- 35
Once weekly – 80
Once monthly – 52
Once annually – 13
Twice daily – 10
Twice weekly - 55
Twice monthly - 21
Twice annually – 7
Thrice daily - 3
Thrice weekly - 7
Thrice monthly - 9
Thrice annually – 2 (294 is the exact amount who said YES from question No. 1)
TOTAL = 294
 Frequency Count of Questions
Frequency Counting are only applicable in question no. 2 & 4.

Once a day – 360 days

Once a week – 52 weeks This will be used as a multiplier for
Once a month – 12 months
each
Once a year – 1number
year of response.

Twice a day - 720 days

Ex:
Twice a week – 104 weeks Once daily- 35 x 360 = 12, 600
Twice a month – 24 months
Twice a year – 2 years Twice daily – 10 x 720 = 7,200

Thrice a day – 1080 days Thrice daily – 3 x 1,080 = 3, 240

Thrice a week – 156 weeks
TOTAL = 35, 499
Thrice a month – 36 months
Tabulated no. of respondents for
Thrice a year – 3 years
this category
HISTORICAL POPULATION TABLE