Media and Information Literacy

Lesson 10:
People Media
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 People Media
refers to persons that are
involved in the use, analysis,
production, and evaluation of
media information.
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 Types of People Media

People as People in
Media Media
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 People AS Media
they are the MEDIA itself.
The person serves as the medium
for another person to learn or
acquire new knowledge.
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 1. Opinion Leaders
is a leader for a certain group
who gives details and information
to lesser active persons in the
group.
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 2. Citizen Journalist
people without professional journalism
training that use the tools of modern technology
and internet to create, augment or fact-check
media on their own or in collaboration with
others.
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 3. Social Journalist
journalist using social media platforms
to make their content available to more
people.
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 Characteristics of social media
1. Individualized
2. Connects with friends and people
3. Uploads content in real time
4. Enables conversations (both private
and public)
5. Provides tracking (history and threads)
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 Formats of social media
1. Relationships/Social Network
2. Micro-blogging
3. Special Interest Network
4. Media Sharing
5. Collaborative News
6. Discussion Forums
7. Buying / Merchant Sites
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8. Virtual Worlds (mostly games)

 Advantages and Limitations of using social
media in the following areas:
1. Relationships
2. Entertainment
3. Learning
4. Recognition
5. Career Progression
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 4. Crowdsourcer
the person who obtains needed
services, ideas, or content by soliciting
contributions from a large group of
people and especially from the online
community.
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 People in Media
they are the people behind
another form of media. They use
other forms of media such as text
media, visual media, multimedia,
etc. in dissemination information
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and imparting knowledge

 1. Broadcast Journalists
are the frontlines that work in radio,
television or online (multimedia),
researching and collecting stories and
writing them up for reporting for public
news.
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 2. Print Journalist
refers to writers, communists and
reporters who work for newspapers
and news magazines.
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 3. Photojournalist
is like a reporter but uses a
camera rather than the written
word to tell news stories.
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 Characteristics of People Media
• Tech Savvy - proficient in the use of technology,
especially computers.
• Credible - able to believed, capable of being
believed, plausible. Worthy of confidence; reliable.
• Flexible - knows how to use a range of technology;
able to change or to do different things.
• Charismatic - appeals to the senses of different
people.
• Updated - in the know of the latest information.
• Articulate - expressing oneself easily in clear and
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effective language